Marketing Coordinator

Wonky Box; Auckland; On-site; NZD 34,000 - 55,000; Part time

Job summary

Wonky Box in Auckland seeks a creative writer to own email campaigns, social content, and website copy, turning ideas into engaging material from day one. You’ll collaborate with the marketing team and report to the Head of Growth & Marketing, taking a meaningful slice of content and campaigns to propel new strategies.

You should be confident with Klaviyo (or similar), have a strong sense of brand tone, and enjoy building creator partnerships.

Qualifications

• Klaviyo or similar email platforms experience.
• Strong writing ability with brand tone.
• Good eye for design; comfortable with Canva.
• Interested in influencer and creator marketing.
• People-oriented and community-minded.
• Experience with Shopify or similar ecommerce platform.
• Self-starter with ideas and organisational skills.
• Curious about numbers and marketing metrics.
• Eager to work in fast-moving ecommerce environment.
• Auckland-based; able to work in Otahuhu warehouse.

Responsibilities

• Build email campaigns in Klaviyo that engage customers.
• Learn what makes emails land and how to reduce unsubscribes.
• Write on-brand copy for emails, campaigns and the website.
• Own creator and influencer outreach end to end.
• Grow and nurture the community across channels.
• Assist with content gathering in the warehouse and keep Shopify store tidy.
• Understand how content, campaigns and emails drive conversion.
• Join weekly marketing catch-ups and share ideas.
• Support other marketing tasks as needed.

Skills

Klaviyo

Strong writing

Canva design

Influencer marketing

People and community

Self-starter

Organisation

Marketing metrics

Ecommerce awareness

Auckland presence

Tools

Shopify

Job description

This role would suit someone with a keen eye for good marketing who wants to build their career in a fast-moving, hands-on ecommerce business by doing real work from day one. We're after someone creative and great with words, who gets a kick out of turning an idea into engaging material, whether that's copy on our ecommerce store , an email campaign, or a social campaign. Someone interested in the world of creator marketing, who's happy owning the relationships that sit between our marketing team and the people who make content for us.

You'll work closely with our marketing and leadership team and report into the Head of Growth & Marketing, taking a meaningful chunk of email and content off our plate so we can push into new strategy and channels.

Part-time, 24 hours per week.

KEY RESPONSIBILITIES

• Build email campaigns in Klaviyo that look great and pull their weight, including Friday sends to different customer segments
• You'll get to know what makes an email land (and what makes people hit unsubscribe), learn the formats that have worked for us, and find ways to make them work harder
• Write copy that sounds like Wonky Box across emails, campaigns and the website. You'll get under the skin of who Wonky Box is and put that personality into words that connect, engage and convert
• Own our creator and influencer outreach end to end: taking briefs from the marketing team, finding and approaching the right people, gathering them into campaigns, and keeping those relationships warm. You'll bring your own ideas on who we should be working with and chase them down
• Help grow and nurture our community across the different places customers meet us, keeping the content engaging and on-brand
• Get hands-on with content-gathering in the warehouse and help keep our Shopify store looking sharp.
• You'll enjoy the ecommerce side of things too, getting under the hood of what content, campaigns and emails drive conversion.
• Join weekly marketing catch-ups and bring ideas to the table
• Support other corners of marketing as needed, from keeping our Shopify store tidy and ensuring products are listed correctly, to general tasks that keep the marketing team ticking over

ABOUT YOU

• Confident in Klaviyo or a similar platform and comfortable designing campaigns and flows that convert
• A strong writer who can pick up and run with a brand's tone of voice
• A good eye for design and comfortable in tools like Canva to create eye-catching, on-brand assets and marketing materials
• An interest in influencer and creator marketing
• A people person at heart who loves the idea of building community and nurturing customers and loyal followers.
• Have a keen interest in ecommerce. You've spent time in Shopify or a similar platform (or you're itching to), and are interested in direct to consumer marketing.
• A self-starter who brings ideas to the table
• Organised enough to juggle outreach and relationships across lots of moving parts
• Curious about the numbers and keen to learn what's working and why
• Keen to learn, happy to muck in, and energised by a fast-moving, hands-on environment
• Auckland-based and able to work in person at the Otahuhu warehouse