Head of Growth: Customer Engagement & Monetization

NOBA Bank Group; Bærum; Presencial; NOK 120 000 - 180 000; Tempo integral

Resumo da oferta

NoBA Bank Group is seeking a strategic Head of Customer Engagement & Monetization to lead commercial growth across our customer base. You will steer onboarding, activation, retention and reactivation programs, leveraging data-driven insights to increase profitability and engagement.

You will lead a seven-person team across Stockholm and Oslo, reporting to the CMO and shaping initiatives across NOBA’s brands and markets. Strong CRM, lifecycle management and compliance background are essential.

Qualificações

• Proven experience leading and developing commercially focused teams, preferably within banking, financial services or another regulated industry.
• Experience in CRM and/or customer lifecycle management, with knowledge of marketing automation and data-driven customer engagement.
• A solid understanding of commercial growth, with experience in customer retention, upselling or cross-selling.
• Strong analytical and project management skills, with the ability to manage multiple initiatives and translate insights into action.
• Good understanding of regulatory requirements related to customer communication, lending and data protection.
• Fluency in English, along with fluency in either Swedish or Norwegian.

Responsabilidades

• Drive commercial growth: Develop and execute strategies to increase customer profitability through upselling, cross-selling, top-up loans, credit limit increases for eligible customers and increased product usage.
• Own the customer lifecycle: Lead customer engagement from onboarding and activation to retention, reactivation and off-boarding, ensuring relevant and effective customer communication.
• Develop data-driven engagement: Create personalized, automated and trigger-based customer journeys across digital channels, using customer insights to improve engagement and commercial outcomes.
• Lead and develop your team: Set clear goals and priorities, coach and empower your team across Stockholm and Oslo, and foster collaboration across brands, markets and functions.
• Balance compliance and innovation: Oversee commercial and regulatory customer communication, ensuring compliance with relevant regulations and internal policies while exploring opportunities for improvement.
• Measure and optimize performance: Define and follow up on KPIs, evaluate commercial performance and translate insights into actions that support continuous improvement.

Conhecimentos

CRM

Customer lifecycle

Marketing automation

Data-driven engagement

Leadership

Descrição da oferta de emprego

NoBA Bank Group is seeking a strategic Head of Customer Engagement & Monetization to lead commercial growth across our customer base. You will steer onboarding, activation, retention and reactivation programs, leveraging data-driven insights to increase profitability and engagement.

You will lead a seven-person team across Stockholm and Oslo, reporting to the CMO and shaping initiatives across NOBA’s brands and markets. Strong CRM, lifecycle management and compliance background are essential.