Head of Growth Marketing — Remote, Equity, High Growth

Jobgether; Norway; Remote; NOK 900,000 - 1,800,000; Full time

Benefits offered by this job

Company equity

Remote work allowance

Equipment provided

Learning and development opportunities

Paid birthday leave

Diverse, international team

Opportunity to shape growth strategy

Job summary

Jobgether’s partner in Norway is seeking a Head of Growth Marketing to lead paid user acquisition, CRM, and lifecycle initiatives. The role focuses on optimizing CAC/ROAS, driving retention and reactivation, and scaling growth across channels and markets.

You will collaborate with Data and Product teams to translate commercial objectives into measurable campaigns, while leading a small team of specialists and shaping the overall growth strategy in a fast‑moving digital business.

Qualifications

• 6+ years in growth or performance marketing in digital business.
• Proven paid user acquisition at scale with CAC/ROAS results.
• Translate growth strategies into hands-on campaigns.
• Experience with MMPs such as AppsFlyer or Adjust.
• 2+ years of team management preferred.

Responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against CAC, ROAS, and payback targets.
• Develop and execute CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross‑selling, win‑back campaigns, and re‑engagement.
• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve engagement, retention, and lifetime value.
• Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.
• Allocate and optimize marketing budgets across channels, markets, and game titles based on unit economics and campaign performance.
• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.
• Establish a high‑tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.
• Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.
• Partner with market and game‑title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.
• Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth.
• Balance long‑term growth planning with hands‑on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Skills

Growth marketing

Performance marketing

CRM strategies

Lifecycle marketing

Campaign management

Analytical skills

MMPs (AppsFlyer/Adjust)

Team management

Tools

AppsFlyer

Adjust

Job description

Jobgether’s partner in Norway is seeking a Head of Growth Marketing to lead paid user acquisition, CRM, and lifecycle initiatives. The role focuses on optimizing CAC/ROAS, driving retention and reactivation, and scaling growth across channels and markets.

You will collaborate with Data and Product teams to translate commercial objectives into measurable campaigns, while leading a small team of specialists and shaping the overall growth strategy in a fast‑moving digital business.