Head of Customer Engagement & Monetization

NOBA BANK GROUP; Bærum; On-site; NOK 120,000 - 180,000; Full time

Job summary

NoBA Bank Group is seeking a strategic Head of Customer Engagement & Monetization to lead commercial growth across our customer base. You will steer onboarding, activation, retention and reactivation programs, leveraging data-driven insights to increase profitability and engagement.

You will lead a seven-person team across Stockholm and Oslo, reporting to the CMO and shaping initiatives across NOBA’s brands and markets. Strong CRM, lifecycle management and compliance background are essential.

Qualifications

• Proven experience leading and developing commercially focused teams, preferably within banking, financial services or another regulated industry.
• Experience in CRM and/or customer lifecycle management, with knowledge of marketing automation and data-driven customer engagement.
• A solid understanding of commercial growth, with experience in customer retention, upselling or cross-selling.
• Strong analytical and project management skills, with the ability to manage multiple initiatives and translate insights into action.
• Good understanding of regulatory requirements related to customer communication, lending and data protection.
• Fluency in English, along with fluency in either Swedish or Norwegian.

Responsibilities

• Drive commercial growth: Develop and execute strategies to increase customer profitability through upselling, cross-selling, top-up loans, credit limit increases for eligible customers and increased product usage.
• Own the customer lifecycle: Lead customer engagement from onboarding and activation to retention, reactivation and off-boarding, ensuring relevant and effective customer communication.
• Develop data-driven engagement: Create personalized, automated and trigger-based customer journeys across digital channels, using customer insights to improve engagement and commercial outcomes.
• Lead and develop your team: Set clear goals and priorities, coach and empower your team across Stockholm and Oslo, and foster collaboration across brands, markets and functions.
• Balance compliance and innovation: Oversee commercial and regulatory customer communication, ensuring compliance with relevant regulations and internal policies while exploring opportunities for improvement.
• Measure and optimize performance: Define and follow up on KPIs, evaluate commercial performance and translate insights into actions that support continuous improvement.

Skills

CRM

Customer lifecycle

Marketing automation

Data-driven engagement

Leadership

Job description

At NOBA, you'll have the opportunity to shape our customer engagement strategy and contribute directly to our continued business growth. You'll work in a collaborative environment where commercial thinking, innovation and responsible banking go hand in hand.

About the role:

As Head of Customer Engagement & Monetization, you will lead the commercial development of our existing customer base, focusing on increasing profitability, engagement and retention through data-driven and scalable customer communication.

You will lead a team of seven based in Stockholm and Oslo, working across NOBA's brands, products and markets. Reporting directly to our Chief Marketing Officer (CMO), you will be part of the CMO Leadership Team, combining strategic direction with hands‑on execution to create sustainable business results.

Your key responsibilities will include:

• Drive commercial growth: Develop and execute strategies to increase customer profitability through upselling, cross‑selling, top‑up loans, credit limit increases for eligible customers and increased product usage.

• Own the customer lifecycle: Lead customer engagement from onboarding and activation to retention, reactivation and off‑boarding, ensuring relevant and effective customer communication.

• Develop data‑driven engagement: Create personalized, automated and trigger‑based customer journeys across digital channels, using customer insights to improve engagement and commercial outcomes.

• Lead and develop your team: Set clear goals and priorities, coach and empower your team across Stockholm and Oslo, and foster collaboration across brands, markets and functions.

• Balance compliance and innovation: Oversee commercial and regulatory customer communication, ensuring compliance with relevant regulations and internal policies while exploring opportunities for improvement.

• Measure and optimize performance: Define and follow up on KPIs, evaluate commercial performance and translate insights into actions that support continuous improvement.

Who we’re looking for

An experienced and commercially minded leader who combines strategic thinking with a collaborative and hands‑on approach. You enjoy developing people, building strong relationships and turning customer insights into business opportunities. You are structured, analytical and curious, with the ability to balance commercial ambitions with a genuine interest in people and continuous improvement.

In addition, we’re looking for someone who has:

• Proven experience leading and developing commercially focused teams, preferably within banking, financial services or another regulated industry.

• Experience in CRM and/or customer lifecycle management, with knowledge of marketing automation and data‑driven customer engagement.

• A solid understanding of commercial growth, with experience in customer retention, upselling or cross‑selling.

• Strong analytical and project management skills, with the ability to manage multiple initiatives and translate insights into action.

• Good understanding of regulatory requirements related to customer communication, lending and data protection.

• Fluency in English, along with fluency in either Swedish or Norwegian.

In addition to this, it is important to us that you recognize yourself in our values: we are wholehearted, we collaborate and we take the lead.

Have you heard of NOBAVERSE?

In our NOBAVERSE, we value openness, trust, and diversity. Here, you can influence your own development and have fun along the way to achieving our goals – all in a workplace that’s a little extra bubbly! Read more about our employee value proposition on our careers page.

Read more about how our recruitment process works in the FAQ.

We care for your privacy and, with reference to the GDPR, would like to ask you not to include any sensitive personal data in your application, for examples information about ethnic origin, political opinions, religious beliefs or information about your health.

Read more about how we handle your personal data here.

If you have any questions or concerns about the position, please contact the responsible recruiter.

We look forward to receiving your application!