Trainer & Events Manager - Part Time

LVMH Group; Capelle aan den IJssel; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Guerlain is seeking a Trainer and Events Manager to elevate brand expertise and drive engagement across the Netherlands. You will design and deliver comprehensive trainings for internal teams and external partners, ensuring deep product knowledge and brand values are communicated consistently.

You will also plan and execute a range of brand events, including PR, masterclasses, and VIC events, while managing logistics and budgets to ensure high-quality, on-brand experiences.

Qualifications

• Proven experience in training and event management in luxury retail or beauty.
• Exceptional presentation and public speaking skills.
• Strong organizational and project management abilities.
• Experience managing budgets.
• Ability to travel across the Netherlands.

Responsibilities

• Develop and deliver trainings for internal teams and external partners.
• Plan, coordinate and execute brand events across the Netherlands.
• Manage logistics, venues, catering, guest lists and brand guidelines.
• Oversee on-site event management and post-event reporting.
• Collaborate with internal teams and external partners to ensure successful delivery.

Skills

Training & development

Event planning

Budget management

Vendor coordination

Stakeholder management

Microsoft Office

Tools

Microsoft Office

Job description

Company Overview:For over 190 years, Guerlain has been an audacious explorer in the world of beauty, continuously innovating in fragrances, skincare, and make-up. As a house of creation, Guerlain is committed to preserving, developing, and transmitting its unique heritage. Our dedication to luxury, exceptional quality, and sustainable development guides our every action. We are looking for passionate individuals to join our team and contribute to the enduring legacy of Guerlain.

Position Summary: The Trainer and Events Manager is a key Guerlain Ambassador, responsible for elevating brand expertise and driving engagement. This role develops and delivers comprehensive training for internal teams and external partners, ensuring product knowledge and brand values are expertly conveyed. Simultaneously, the Trainer and Events Manager plans and executes a range of impactful brand events, including PR, masterclasses, and VIC events. Overseeing all logistics and budgets for this scope, he ensures seamless execution and qualitative success, contributing to Guerlain's prestigious image and business.

Job responsibilities

• Training and Development:
  • Develop and deliver trainings for Guerlain's internal retail teams and traveling beauty consultants (BCs), covering product knowledge (fragrance, skincare, makeup), advanced selling skills, client experience, and brand heritage.
  • Organize and lead larger-scale training eventsfor external partners, including key accounts such as ICI PARIS XL and Douglas, ensuring consistent brand messaging and product education. These trainings may take place at Guerlain's facilities, partner locations, external venues or via digital platforms.
  • Adapt and create engaging training materials, including presentations, product guides, workshop exercises, and e-learning content, in line with HQ guidelines and annual plan.
  • Assess training effectivenessthrough feedback, performance metrics, and ongoing support, adapting programs as needed.
  • Stay aware of industry trends, competitor activities, and new product launchesto ensure training content remains current and relevant.
• Event Planning and Execution:
  • Plan, coordinate, and execute a variety of brand eventsacross the Netherlands, including, but not limited to, PR events, masterclasses, product activations.
  • Manage all logistical aspects of events, including: venue selection, catering, guest lists, aligning with our Marketing Team and brand guidelines.
  • Oversee on-site event management, ensuring excellence in event execution, smooth operations and the prompt resolution of any issues.
  • Ensure the achievement of set qualitative and/or quantitative objectivesfor all events.
  • Represent Guerlain's brand values and imageat all times, acting as a brand ambassador with excellent grooming in line with Guerlain DNA and a strong sense of luxury & service.
• Collaboration and Stakeholder Management:
  • Collaborate closely with internal teams (Marketing, Merchandising, Digital, Product Management and Retail) and external partners (suppliers, agencies, venues and training partners) to ensure the successful delivery of training initiatives and brand events.\
  • Communicate effectively with all stakeholders involved in training and events by providing clear briefings, regular updates and post-event reporting.
  • Ensure all training initiatives and events are planned and executed in line with Guerlain's brand guidelines, image and luxury standards, while maintaining consistency with HQ direction.
• Budget Management:
  • Monitor and administer the allocated annual and per-event budgetsfor both training and events activities, ensuring cost-effectiveness and adherence to financial guidelines; in line with the Sales and Events Manager.
  • Track expenditures, reconcile event-related costs, and provide regular budget updates and cost/benefit analyses to support the Sales & Events Manager in budget monitoring and reporting.

Profile

• Proven experience (5+ years)in a similar role focusing on training and event management, preferably within the luxury retail, beauty, or fragrance industry.
• Exceptional presentation and public speaking skills, with the ability to engage and inspire diverse audiences.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Demonstrated experience in budget management.
• Creative flair and an eye for detailto deliver memorable and impactful brand experiences.
• Ability to travel frequently throughout the Netherlandsfor training sessions and events.Possession of a valid driving license B is required.
• Proficiency in Microsoft Office Suite(PowerPoint, Excel, Word).
• Fluency in Dutch and Englishis required; French is a plus.
• A deep passion for luxury beautyand an understanding of Guerlain's heritage and product categories.

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settledup his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.

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