Retail Coach & Sell-Out Developer

GUERLAIN; Capelle aan den IJssel; On-site; EUR 48,000 - 72,000; Full time

Job summary

Guerlain seeks a motivated Retail Coach and Sell-Out Developer to drive sell-out performance and elevate Beauty Consultants. This full-time role blends direct selling with in-store coaching, focusing on three axes: Fragrance, Skincare, and Make-up.

You will lead by example on the shop floor, coach BCs, and ensure exceptional customer experiences while meeting and exceeding targets. Travel to various counter doors is required, with a B driving license.

Qualifications

• 5+ years of luxury retail sales experience with direct selling focus.
• Proven coaching, training and development of retail teams.
• In-depth knowledge of fragrance, skincare and makeup products.
• Excellent communication, interpersonal and presentation skills.
• Inspires high performance and luxury retail excellence.

Responsibilities

• Conduct regular on-site coaching sessions at counters to improve performance.
• Develop personalized coaching plans for beauty consultants and product launches.
• Lead by example on the shop floor to drive sell-out targets.
• Maintain visuals and tester presentation across retail locations.
• Provide guidance on customer engagement and brand storytelling.

Skills

Luxury retail experience

Coaching & training

Sales leadership

Dutch & English fluent

Client engagement & service

Tools

Microsoft Office

Job description

Company Overview:

For over 190 years, Guerlain has been an audacious explorer in the world of beauty, continuously innovating in fragrances, skincare, and make-up. As a house of creation, Guerlain is committed to preserving, developing, and transmitting its unique heritage. Our dedication to luxury, exceptional quality, and sustainable development guides our every action. We are looking for passionate individuals to join our team and contribute to the enduring legacy of Guerlain.

Position Summary:

Guerlain is seeking a motivated and dynamic Retail Coach and Sell-Out Developer to drive sell-out performance while elevating the expertise and performance of our Beauty Consultants (BCs). This full-time role combines direct sales and in-store coaching, with a focus on coaching and developing BCs to enhance their selling techniques and optimize customer experience delivery across all three axes: Fragrance, Skincare, and Make-up. Working closely with our trainer, you will provide essential leadership and guidance, ensuring our teams consistently embody Guerlain's values and deliver unparalleled service. You will also lead by example on the shop floor, actively engaging with clients, driving sales performance, and contributing to the achievement and exceedance of sell-out targets.

Coaching & Team Development:

• Conduct regular on-site coaching sessions with BCs at counter doors, providing constructive feedback and hands-on guidance to improve individual and team performance.


• Develop personalized coaching plans for BCs, addressing specific areas for improvement in selling skills, product knowledge, and customer engagement.


• Reinforce BC training on new product launches, brand stories, and Guerlain's unique selling ceremonies.


• Foster a culture of continuous learning and excellence among the retail team.


• Working hand-in-hand with the Commercial and Retail Project Manager, review and discuss sales and customer feedback data to identify coaching opportunities and track the effectiveness of coaching initiatives related to selling and experience.

Direct Sell-Out & Sales Performance:

• Actively support retail teams on the sales floor, leading by example in selling Guerlain products across all three axes (Fragrance, Skincare, Make-up) to achieve weekly and monthly sell-out targets.


• Optimize sales performance by driving KPIs (AUS, IPT..) through effective selling techniques and customer engagement.


• Maintain the cleanliness and presentation of Guerlain make-up displays in all visited retail locations. Provide guidance on visual merchandising if necessary, (product presentation / counter hygiene), to optimize the customer journey.


• Monitor inventory levels, especially bestsellers, within the Guerlain assortment and ensure optimal stock presence.


• Verify the availability and proper presentation of testers.

Customer Experience Excellence:

• Ensure the consistent delivery of an exceptional, memorable, and personalized customer experience in line with Guerlain's standards.


• Coach BCs on advanced consultation techniques, objection handling, and creating immersive brand experiences.


• Champion a customer-centric approach, emphasizing loyalty building and bespoke service, from start to finish.


• Act as a brand ambassador, embodying Guerlain's elegance and expertise in all interactions.


• Adhere strictly to Guerlain's grooming guidelines, representing the brand with elegance and professionalism.

Requirements

• Proven experience 5-years in luxury retail sales, with a strong emphasis on direct selling and achieving sales targets.


• Demonstrated experience in coaching, training, and developing retail teams.


• In-depth knowledge of fragrance, skincare, and make-up products, preferably within the luxury sector.


• Exceptional communication, interpersonal, and presentation skills.


• Ability to inspire and motivate a team, fostering a positive and high-performance work environment.


• Deep understanding of luxury retail dynamics and customer service excellence.


• Fluent in Dutch and English is required.


• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).


• Flexibility to travel frequently to various counter door locations: Driving license B required.


• Passion for the Guerlain brand and its heritage.