Counter Manager Rotterdam

LVMH Group; Rotterdam; Hybrid; EUR 42,000 - 56,000; Full time

Job summary

Guerlain counter at De Bijenkorf Rotterdam requests an experienced Counter Manager to lead daily operations, drive luxury customer service, and coach a dedicated team. You will ensure brand standards, manage stock, and coordinate in-store events while delivering exceptional client experiences.

The role emphasizes sales leadership, relationship building with high-end clients, and collaboration with store management to uphold Guerlain’s premium image.

Qualifications

• Fluent in Dutch (mandatory).
• Good command of English.
• Professional make-up artistry and/or beautician certification.
• Strong commercial and sales mindset.
• Proven ability to lead and develop a team.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead, coach, and motivate the counter team daily.
• Act as role model in sales, service and brand representation.
• Set and follow up on individual and team objectives.
• Ensure counter aligns with Guerlain standards and department store expectations.
• Drive sales targets and monitor KPIs.
• Coordinate product launches, animations and in-store events.
• Oversee stock management and reporting.
• Maintain client experience and loyalty through personalized service.

Skills

Sales mindset

Team leadership

Communication skills

Dutch (mandatory)

English proficiency

Education

Beautician certification

Job description

As a Guerlain Counter Manager, you are responsible for the overall management and performance of the Guerlain counter within De Bijenkorf Rotterdam.

Your mission is to lead, inspire, and develop your team to maximize sales, client engagement, and brand excellence, while delivering an exceptional luxury experience aligned with both Guerlain and De Bijenkorf standards.

Job responsibilities

People Management

• Lead, coach, and motivate the counter team on a daily basis, fostering a strong team spirit
• Act as a role model in sales, service excellence, grooming, and brand representation
• Set and follow up on individual and team objectives
• Conduct regular coaching sessions and performance evaluations
• Ensure team alignment with Guerlain standards and department store expectations

Business Management

• Drive and achieve sales targets (daily, weekly, monthly, yearly)
• Monitor performance (sell-out, KPIs, market share) and implement action plans
• Identify opportunities to grow the business and increase counter performance
• Ensure successful execution of product launches, animations, and in-store events
• Act as the key liaison between Head Office and the counter team
• Build strong relationships with De Bijenkorf floor and store management

Client Experience

• Deliver and promote the highest level of customer service
• Lead by example on the shop floor, creating a welcoming and luxury client experience
• Strengthen client loyalty through personalized service and relationship building
• Ensure Guerlain service standards are consistently applied

Operations & Reporting

• Oversee administrative tasks: staff planning, stock management, and ordering
• Ensure accurate and timely reporting (sales, KPIs, internal tools)
• Maintain optimal stock levels and efficient sell-through
• Guarantee full compliance with merchandising and brand image guidelines
• Ensure the counter is always aligned with Guerlain’s luxury standards
• Maintain clear communication with Guerlain Management

Role in the Organization

• Reports to: Retail Manager
• Manages: Beauty Consultants (BCs) and counter team
• Collaborates with: Training team, Planning Manager, National Make-up Artist, Trade Marketing, Merchandising, and Floor Management

Profile

Training

• Professional make-up artistry and/or beautician certification

Skills

• Strong commercial and sales mindset
• Proven ability to lead and develop a team
• Excellent communication and interpersonal skills
• Fluent in Dutch (mandatory)
• Good command of English

Personal Qualities

• Passion for luxury retail and beauty
• Hands‑on and proactive attitude
• Flexible and adaptable mindset
• Strong team player with the ability to work independently
• Willingness to learn and grow

Additional information

Key Performance Indicators

Performance is evaluated based on:

Quantitative:

• Achievement of sales targets
• Growth in revenue and market share

Qualitative:

• Leadership and role model behavior
• Team engagement and development
• Counter presentation and brand image

Fast-paced retail environment

• High expectations in service and product expertise
• Managing team dynamics and performance
• Flexible working hours and physically active role

It all began with Pierre‑François‑Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settledup his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre‑François‑Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.