Retail Coach & Sell-Out Developer

LVMH Group; Capelle aan den IJssel; On-site; EUR 42,000 - 65,000; Full time

Job summary

Guerlain seeks a motivated Retail Coach and Sell-Out Developer to drive sell-out performance and elevate the expertise of Beauty Consultants across Fragrance, Skincare and Make‑up. This full-time role blends direct sales coaching with leadership on the shop floor, ensuring exceptional customer experiences in line with Guerlain’s luxury standards.

You will lead BC coaching initiatives, work with the trainer to refine selling techniques, maintain premium product displays, and actively contribute

Qualifications

• Proven 5+ years in luxury retail sales.
• Coaching and developing retail teams.
• Strong product knowledge in fragrance, skincare and make-up.
• Fluent in Dutch and English.
• MS Office skills (PowerPoint, Excel, Word).

Responsibilities

• Conduct regular on-site coaching sessions with Beauty Consultants at counters, providing feedback and hands-on guidance.
• Develop personalized coaching plans addressing selling skills, product knowledge, and customer engagement.
• Lead BC training on new product launches and Guerlain storytelling.
• Collaborate with the Commercial and Retail Project Manager to review sales data and coaching impact.
• Lead by example on the shop floor to achieve weekly and monthly sell-out targets across all axes: Fragrance, Skincare and Make-up.
• Maintain optimal display presentation, inventory awareness, testers availability and visual merchandising guidelines.
• Deliver exceptional, personalized customer experiences and uphold Guerlain grooming standards.

Skills

Luxury retail

Coaching

Sales targets

Customer service

Communication

Tools

Microsoft Office

Job description

Company Overview: For over 190 years, Guerlain has been an audacious explorer in the world of beauty, continuously innovating in fragrances, skincare, and make-up. As a house of creation, Guerlain is committed to preserving, developing, and transmitting its unique heritage. Our dedication to luxury, exceptional quality, and sustainable development guides our every action. We are looking for passionate individuals to join our team and contribute to the enduring legacy of Guerlain.

Position Summary: Guerlain is seeking a motivated and dynamic Retail Coach and Sell-Out Developer to drive sell-out performance while elevating the expertise and performance of our Beauty Consultants (BCs). This full-time role combines direct sales and in-store coaching, with a focus on coaching and developing BCs to enhance their selling techniques and optimize customer experience delivery across all three axes: Fragrance, Skincare, and Make-up. Working closely with our trainer, you will provide essential leadership and guidance, ensuring our teams consistently embody Guerlain's values and deliver unparalleled service. You will also lead by example on the shop floor, actively engaging with clients, driving sales performance, and contributing to the achievement and exceedance of sell-out targets.

Job responsibilities

• Coaching & Team Development:
• Conduct regular on-site coaching sessions with BCs at counter doors, providing constructive feedback and hands-on guidance to improve individual and team performance.
• Develop personalized coaching plans for BCs, addressing specific areas for improvement in selling skills, product knowledge, and customer engagement.
• Reinforce BC training on new product launches, brand stories, and Guerlain's unique selling ceremonies.
• Foster a culture of continuous learning and excellence among the retail team.
• Working hand-in-hand with the Commercial and Retail Project Manager, review and discuss sales and customer feedback data to identify coaching opportunities and track the effectiveness of coaching initiatives related to selling and experience.
• Actively support retail teams on the sales floor, leading by example in selling Guerlain products across all three axes (Fragrance, Skincare, Make-up) to achieve weekly and monthly sell-out targets.
• Optimize sales performance by driving KPIs (AUS, IPT..) through effective selling techniques and customer engagement.
• Maintain the cleanliness and presentation of Guerlain make-up displays in all visited retail locations. Provide guidance on visual merchandising if necessary, (product presentation / counter hygiene), to optimize the customer journey.
• Monitor inventory levels, especially bestsellers, within the Guerlain assortment and ensure optimal stock presence.
• Verify the availability and proper presentation of testers.
• Customer Experience Excellence:
• Ensure the consistent delivery of an exceptional, memorable, and personalized customer experience in line with Guerlain's standards.
• Coach BCs on advanced consultation techniques, objection handling, and creating immersive brand experiences.
• Champion a customer-centric approach, emphasizing loyalty building and bespoke service, from start to finish.
• Act as a brand ambassador, embodying Guerlain's elegance and expertise in all interactions.
• Adhere strictly to Guerlain's grooming guidelines, representing the brand with elegance and professionalism.

Profile

• Proven experience 5-years in luxury retail sales, with a strong emphasis on direct selling and achieving sales targets.
• Demonstrated experience in coaching, training, and developing retail teams.
• In-depth knowledge of fragrance, skincare, and make-up products, preferably within the luxury sector.
• Exceptional communication, interpersonal, and presentation skills.
• Ability to inspire and motivate a team, fostering a positive and high-performance work environment.
• Deep understanding of luxury retail dynamics and customer service excellence.
• Fluent in Dutch and English is required.
• Proficiency in Microsoft Office Suite(PowerPoint, Excel, Word).
• Flexibility to travel frequently to various counter door locations: Driving license B required.
• Passion for the Guerlain brand and its heritage.

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settledup his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.

Since then, five successive generations of Guerlain perfumers have handled the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.