Strategic SaaS Account Executive — AI & Workflows

Personio; Rotterdam; On-site; EUR 80,000 - 110,000; Full time

Job summary

Asana is seeking an Account Executive to drive sales in the Netherlands, focusing on AI-enabled workflows and collaboration. You will guide prospects from first conversation to closing, combining commercial drive with a deep understanding of customer needs.

The role sits within a team across Europe and involves co-selling with Asana partners. You’ll work with consultants and solution colleagues to shape opportunities, build trust with stakeholders and ensure long-term value for customers and

Qualifications

• Multiple years of experience in sales, business development, account management or similar commercial roles.
• Ideally experience in SaaS, consulting, digital collaboration or solution-based selling.
• Experience selling with or through vendor or channel partnerships is an advantage.
• Genuine interest in AI and translating that into customer value.

Responsibilities

• Lead sales conversations with prospective customers and understand their current processes and tools.
• Identify challenges around collaboration, ownership and operational efficiency.
• Show how Asana AI Studio, AI agents and AI-driven workflows create value.
• Position Asana solutions in a credible and concrete manner, not hype.
• Manage opportunities through the full sales cycle: qualification, negotiation and closing.
• Build relationships with internal champions and senior stakeholders across customer organizations.
• Collaborate with partner and sales teams on co-selling, pipeline and account plans for NL/BE.
• Work with consultants to shape strong and realistic solution directions.
• Guide customers through decision-making with clarity and commercial ownership.
• Keep pipeline and CRM data well structured and up to date.

Skills

Sales experience

SaaS sales

Relationship-building

Commercial mindset

Tools

CRM systems

Job description

Asana is seeking an Account Executive to drive sales in the Netherlands, focusing on AI-enabled workflows and collaboration. You will guide prospects from first conversation to closing, combining commercial drive with a deep understanding of customer needs.

The role sits within a team across Europe and involves co-selling with Asana partners. You’ll work with consultants and solution colleagues to shape opportunities, build trust with stakeholders and ensure long-term value for customers and