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Asana is seeking an Account Executive to drive sales in the Netherlands, focusing on AI-enabled workflows and collaboration. You will guide prospects from first conversation to closing, combining commercial drive with a deep understanding of customer needs.
The role sits within a team across Europe and involves co-selling with Asana partners. You’ll work with consultants and solution colleagues to shape opportunities, build trust with stakeholders and ensure long-term value for customers and
About the Role:
This role is for someone who enjoys understanding customer challenges, identifying opportunities and turning them into meaningful business relationships.
As an Account Executive, you help organizations recognize where their current ways of working create friction, and where better workflows, clearer structures and AI can make a real difference. You guide prospects through that journey, from first conversation to closing, by combining commercial drive with a strong understanding of customer needs.
A growing part of the conversation is AI. Asana AI Studio, AI agents and AI teammates are changing what customers can automate and how work gets picked up. You will be at the front of that shift: helping organizations see where AI genuinely removes work rather than adding another layer to it, and shaping deals that combine platform, workflow design and AI in one direction.
You also work closely with Asana itself. As a Platinum partner we co-sell with Asana's own sales teams, share pipeline and build joint plans per account and per market. Keeping that partnership productive is part of the job, not a side activity.
The role sits at the intersection of business development, consultative sales and organizational improvement. Internally you work with consultants and solution colleagues to shape opportunities, build trust with stakeholders and help customers move confidently toward the right decision.
It is a commercial role, but one built on substance, credibility and long-term value.
You focus on the Dutch market, working within a team spread across Europe.
What the role involves: