Marketing Manager – Vertical Packaging

Gea Group; Weert; On-site; EUR 90,000 - 130,000; Full time

Job summary

GEA Group in Weert, The Netherlands, seeks a Marketing Manager for the Vertical Packaging portfolio to translate strategy into impactful marketing plans and drive growth. You will align with Product Management and Sales to ensure adoption and lead demand generation across key markets.

The role requires 8+ years in B2B marketing, strong product marketing and data-driven insights, and English fluency. This is a full-time on-site position within a global market leader.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.
• 8+ years experience in a B2B marketing role, preferably in an international industrial or technology environment.
• Strong business acumen and ability to align marketing with commercial priorities and targets.
• Strong understanding of modern B2B marketing, including demand generation, content marketing, and marketing technologies.
• Strong product marketing expertise, including portfolio positioning, value proposition development, go-to-market strategy and product launch management.
• Strong stakeholder management and influencing skills, with the ability to build alignment across Sales, Product Management and Business Leadership.
• Data-driven mindset, with experience measuring marketing performance, campaign effectiveness and contribution to pipeline.
• Experience with large-scale international trade fairs and event marketing is a strong plus.
• Experience working successfully in complex international matrix organizations.
• Fluency in English.

Responsibilities

• Drive demand, generate qualified pipeline and support opportunity creation through targeted campaigns, digital activation, events and product launches across priority markets.
• Develop the global marketing strategy and activity plan for the Vertical Packaging portfolio, translating growth ambitions into focused priorities, programs, and measurable commercial impact.
• Define priority markets, segments and target audiences with Sales and Product Management, turning commercial opportunities into effective go-to-market plans.
• Drive demand and pipeline creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.
• Strengthen portfolio positioning and value propositions, creating compelling messaging and proof points that differentiate our solutions and strengthen customer relevance.
• Lead marketing for strategic product launches and growth initiatives, ensuring strong positioning, market readiness and coordinated global activation.
• Partner with Sales to strengthen customer engagement, accelerate opportunity development and increase the effectiveness of commercial conversations through targeted enablement.
• Identify new growth opportunities through customer, market and competitor insights, while tracking marketing performance and contribution to qualified pipeline.
• Prioritize marketing investments and activities across the portfolio, ensuring resources are focused on the highest commercial growth opportunities.
• Lead key strategic trade fairs end-to-end, owning planning, cross-functional project management, execution and post-event performance reporting.

Skills

B2B Marketing

Demand Generation

Content Marketing

Marketing Technologies

Product Marketing

Stakeholder Management

English Fluency

Strategic Planning

Budget Management

Education

Bachelor's / Master's in Marketing or related field

Tools

CRM

Marketing Automation

Job description

Marketing Manager – Vertical Packaging
Location: Weert, The Netherlands
Business Unit: Food Processing & Packaging
Reports to: Head of Marketing, Food Processing & Packaging (FPP)
Employment type: Full-time

Drive marketing impact and business growth at GEA

GEA is a global leader in systems and components for the food, beverage, and pharmaceutical industries. With over 18,000 employees across 60 countries, we deliver innovative solutions that improve sustainability, efficiency, and product quality worldwide.

As part of a new, centralized divisional marketing organization, we are strengthening our marketing capabilities to further professionalize our approach and position marketing as a key driver of commercial growth.

We are searching for a Marketing Manager.

About the business unit: Food Processing & Packaging
The Food Processing & Packaging (FPP) business unit delivers advanced solutions for food preparation, processing, slicing, packaging, and automation. Our technologies enable leading global food producers to operate efficiently, safely, and sustainably. Marketing plays a critical role in strengthening our global market position and supporting ambitious growth targets.

Responsibilities / Tasks

As Marketing Manager for the Vertical Packaging portfolio, you will further develop marketing as a key driver of commercial impact and business growth. Reporting to the Head of Marketing for the Business Unit Food Processing & Packaging, you will translate business unit marketing strategy into impactful marketing plans and execution for the Vertical Packaging portfolio. You will work in close alignment with Product Management and Sales to ensure effective rollout and strong adoption of marketing initiatives across key markets. You will drive demand generation, strengthen market positioning, and ensure marketing contributes directly to pipeline and order intake. You will operate in a matrix organization, working closely with Business Unit Leadership, Sales, Product Management, and Site Management. Within the BU marketing budget framework and in alignment with the Head of Marketing, you will manage and optimize the marketing budget for the Vertical Packaging portfolio, define priorities, and ensure strong alignment with commercial objectives.

Key responsibilities

• Drive demand, generate qualified pipeline and support opportunity creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.

• Develop the global marketing strategy and activity plan for the Vertical Packaging portfolio, translating growth ambitions into focused priorities, programs, and measurable commercial impact.

• Define priority markets, segments and target audiences with Sales and Product Management, turning commercial opportunities into effective go-to-market plans.

• Drive demand and pipeline creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.

• Strengthen portfolio positioning and value propositions, creating compelling messaging and proof points that differentiate our solutions and strengthen customer relevance.

• Lead marketing for strategic product launches and growth initiatives, ensuring strong positioning, market readiness and coordinated global activation.

• Partner with Sales to strengthen customer engagement, accelerate opportunity development and increase the effectiveness of commercial conversations through targeted enablement.

• Identify new growth opportunities through customer, market and competitor insights, while tracking marketing performance and contribution to qualified pipeline.

• Prioritize marketing investments and activities across the portfolio, ensuring resources are focused on the highest commercial growth opportunities.

• Lead key strategic trade fairs end-to-end, owning planning, cross-functional project management, execution and post-event performance reporting.

Your Profile / Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.

• 8+ years experience in a B2B marketing role, preferably in an international industrial or technology environment.

• Strong business acumen and ability to align marketing with commercial priorities and targets.

• Strong understanding of modern B2B marketing, including demand generation, content marketing, and marketing technologies.

• Strong product marketing expertise, including portfolio positioning, value proposition development, go-to-market strategy and product launch management.

• Strong stakeholder management and influencing skills, with the ability to build alignment across Sales, Product Management and Business Leadership.

• Data-driven mindset, with experience measuring marketing performance, campaign effectiveness and contribution to pipeline.

• Experience with large-scale international trade fairs and event marketing is a strong plus.

• Experience working successfully in complex international matrix organizations.

• Fluency in English.

Why join GEA?

• A high-impact global marketing role with direct influence on business growth, portfolio success and commercial performance.

• Opportunity to further develop and professionalize marketing and build a high-impact marketing organization within a global market leader.

• An international, dynamic work environment with strong development opportunities.

• Competitive compensation and benefits.

Ready to make an impact?

Join GEA and help shape marketing as a key driver of commercial success in the Food Processing & Packaging business unit.