B2B Marketing Lead — Food Packaging Growth

SYNTEGON

Weert

On-site

EUR 60,000 - 90,000

Full time

8 days ago
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Benefits offered by this job

Generous pension
Life assurance
Wellbeing support
Travel allowances
Comprehensive training

Job summary

Syntegon Packaging Solutions B.V., located in Weert, is seeking a seasoned B2B marketing professional to join our international team focused on packaging technology. You will drive always-on marketing activities, build sales tools, and create content for the food market.

With 5+ years in B2B marketing in engineering or manufacturing, strong English, and proficiency in CRM and content management, you will develop lead generation campaigns, case studies, and events.

Qualifications

  • Degree in business, marketing or communications.
  • Minimum 5+ years in a B2B marketing role with similar responsibilities.
  • Experience in engineering/industrial/manufacturing sector required.
  • Excellent English skills.
  • Proficient in MS Office and common marketing tools (CRM, content management); AI experience welcomed.
  • Experience developing sales tools.
  • Experience in content creation and lead generation campaigns.

Responsibilities

  • Develop always-on marketing activities and campaigns.
  • Build sales tools to support the sales organization.
  • Create content tailored to the food market.
  • Develop customer case studies.
  • Plan PR and advertising activities.
  • Execute email marketing campaigns.
  • Manage customer events and trade shows.
  • Coordinate initiatives across execution markets.
  • Monitor KPIs and manage marketing objectives.
  • Coordinate internal and external agencies and the digital team.

Skills

B2B marketing experience
English proficiency
CRM experience
Content management experience
AI applications familiarity
Sales tools development

Education

Degree in business/marketing/communications

Tools

MS Office
CRM
Content Mgmt Suites

Job description

Syntegon Packaging Solutions B.V., located in Weert, is seeking a seasoned B2B marketing professional to join our international team focused on packaging technology. You will drive always-on marketing activities, build sales tools, and create content for the food market.

With 5+ years in B2B marketing in engineering or manufacturing, strong English, and proficiency in CRM and content management, you will develop lead generation campaigns, case studies, and events.

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