B2B Marketing Lead — Food Packaging Growth

SYNTEGON; Weert; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Generous pension

Life assurance

Wellbeing support

Travel allowances

Comprehensive training

Job summary

Syntegon Packaging Solutions B.V., located in Weert, is seeking a seasoned B2B marketing professional to join our international team focused on packaging technology. You will drive always-on marketing activities, build sales tools, and create content for the food market.

With 5+ years in B2B marketing in engineering or manufacturing, strong English, and proficiency in CRM and content management, you will develop lead generation campaigns, case studies, and events.

Qualifications

• Degree in business, marketing or communications.
• Minimum 5+ years in a B2B marketing role with similar responsibilities.
• Experience in engineering/industrial/manufacturing sector required.
• Excellent English skills.
• Proficient in MS Office and common marketing tools (CRM, content management); AI experience welcomed.
• Experience developing sales tools.
• Experience in content creation and lead generation campaigns.

Responsibilities

• Develop always-on marketing activities and campaigns.
• Build sales tools to support the sales organization.
• Create content tailored to the food market.
• Develop customer case studies.
• Plan PR and advertising activities.
• Execute email marketing campaigns.
• Manage customer events and trade shows.
• Coordinate initiatives across execution markets.
• Monitor KPIs and manage marketing objectives.
• Coordinate internal and external agencies and the digital team.

Skills

B2B marketing experience

English proficiency

CRM experience

Content management experience

AI applications familiarity

Sales tools development

Education

Degree in business/marketing/communications

Tools

MS Office

CRM

Content Mgmt Suites

Job description

Syntegon Packaging Solutions B.V., located in Weert, is seeking a seasoned B2B marketing professional to join our international team focused on packaging technology. You will drive always-on marketing activities, build sales tools, and create content for the food market.

With 5+ years in B2B marketing in engineering or manufacturing, strong English, and proficiency in CRM and content management, you will develop lead generation campaigns, case studies, and events.