End User & Service Sales Manager

Xperior Global; Netherlands; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Company car

Employment benefits

Job summary

Xperior Global is seeking an End User & Service Sales Manager in the Netherlands with a focus on developing service-related revenue and expanding the installed base. The role collaborates with regional sales, application engineers, and a global service organization to shape the local service sales approach.

Requirements include a technical degree, 5+ years in B2B sales, 3+ years selling services, and fluency in English plus the local language.

Qualifications

• Bachelor’s or Master’s degree in Electrical Engineering, Mechanical Engineering, or a related technical field.
• 5+ years' experience in business development or direct B2B sales.
• 3+ years' experience selling services or solutions, ideally within industrial automation, drives, or motion control.
• Fluent in English and the local language.

Responsibilities

• Identify, engage, and develop new end-user and service customers, including OEMs, MROs, and manufacturers.
• Define and execute a local business plan focused on end-user and service sales growth.
• Build strategic relationships to secure preferred supplier status with key end users.
• Coordinate with international stakeholders on global end-user initiatives and account strategies.
• Build and manage a structured sales funnel with clear opportunity management.
• Analyse the installed base and translate insights into service, retrofit, and upgrade opportunities.

Skills

Consultative selling

Communication

Customer focus

Independent work

Education

Bachelor’s or Master’s degree in Electrical/Mechanical Engineering

Job description

Location: Netherlands, Hybrid
Department: Sales

Build the future of service-led growth in industrial automation

We're recruiting an End User & Service Sales Manager for a newly created role within a growing Service Sales organization. This is an opportunity to play a pivotal role in shaping how service, retrofit, and upgrade solutions are developed and delivered to end users across the Netherlands, with potential expansion into Dutch-speaking Belgium.

Our client is a global provider of industrial automation, drive technology, and intelligent motion solutions, supporting customers across the full lifecycle of machines and systems. Beyond advanced products, they deliver high-value services that improve performance, reliability, and long-term competitiveness.

The Role

This is a standalone, high-impact position within a newly established Sales Service Division. You will focus on developing service-related revenue by proactively engaging end users, identifying opportunities within the installed base, and converting insight into structured service, retrofit, and upgrade sales.

Working closely with regional sales teams, application engineers, and an international service organization, you'll help define and shape the local service sales approach as the division grows.

Key Responsibilities

Business Development

• Identify, engage, and develop new end-user and service customers, including OEMs, MROs, and manufacturers
• Define and execute a local business plan focused on end-user and service sales growth
• Build strategic relationships to secure preferred supplier status with key end users
• Coordinate with international stakeholders on global end-user initiatives and account strategies
• Build and manage a structured sales funnel with clear opportunity management
• Analyse the installed base and translate insights into service, retrofit, and upgrade opportunities
• Define pricing strategies and service business models
• Manage the full sales cycle, including quotations, negotiations, approvals, and ongoing customer relationships
• Work closely with regional sales teams, application engineering, and the central service organization
• Coordinate with OEM sales, distributors, and system integrators to ensure a unified market approach
• Share market insights, forecasts, and pipeline updates with key stakeholders

What We're Looking For

Qualifications & Experience

• Bachelor's or Master's degree in Electrical Engineering, Mechanical Engineering, or a related technical field
• 5+ years' experience in business development or direct B2B sales
• 3+ years' experience selling services or solutions, ideally within industrial automation, drives, or motion control
• Strong consultative selling and communication skills
• Results-driven mindset with a proactive, customer-focused approach
• Comfortable working independently in a newly created role
• Fluent in English and the local language
• Confident operating in hybrid environments and across international teams

Why This Role?

This role is ideal for a commercially driven professional who enjoys working at the intersection of technical solutions and customer value. You'll have the autonomy to build something new, the backing of a global organization, and a clear path to grow the role as the service business expands.

What's on Offer

• Competitive base salary aligned with experience and impact
• Performance-based bonus structure
• Company car and attractive employment benefits
• Exposure to advanced automation and drive technologies
• International collaboration within a global organization
• Ongoing training, development, and long-term career progression