Senior Salesforce Marketing Architect

dentsu; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Merkle, a dentsu company, is seeking a Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients from Rotterdam. You will blend Marketing Cloud expertise with Core and Data Cloud 360 to create data-driven journeys and AI-assisted use cases.

You will lead end-to-end engagements, translate business objectives into scalable Salesforce architectures, mentor colleagues, and stay current with Marketing Cloud Next and related AI capabilities.

Qualifications

• Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, incl. Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data-driven activation patterns.
• Experience with Agentforce / AI-enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre-sales roles, with strong stakeholder communication skills.
• Salesforce certifications

Responsibilities

• Design and advise on marketing-centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
• Shape end-to-end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI-enabled marketing and automation scenarios, including Agentforce-driven use cases where relevant.
• Lead pre-sales and solutioning: discovery, value mapping, high-level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
• Mentor consultants and campaign specialists; help raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI-native capabilities.

Skills

Salesforce Marketing Cloud

Marketing Cloud Next

Salesforce Core

Data Cloud 360

AI-enabled marketing

Pre-sales advisory

Stakeholder communication

Salesforce certifications

Education

Salesforce certifications

Tools

Agentforce

Job description

Merkle, a dentsu company, is seeking a Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients from Rotterdam. You will blend Marketing Cloud expertise with Core and Data Cloud 360 to create data-driven journeys and AI-assisted use cases.

You will lead end-to-end engagements, translate business objectives into scalable Salesforce architectures, mentor colleagues, and stay current with Marketing Cloud Next and related AI capabilities.