Senior Salesforce Marketing Consultant

Merkle Italia; Rotterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Merkle is seeking a Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients. You bring deep expertise in Marketing Cloud (incl.

Marketing Cloud Next), combined with strong knowledge of Salesforce Core and Data Cloud 360, enabling integrated, data-driven customer journeys and AI-assisted marketing use cases. You will lead pre-sales, shape end-to-end use cases, and mentor teams while staying current on the roadmap to leverage AI-native capabilities.

Qualifications

• Experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, including Marketing Cloud Next.
• Solid understanding of Salesforce Core and its role in marketing use cases.
• Knowledge of Data Cloud 360 and data-driven activation patterns.
• Experience with AI-enabled marketing use cases.

Responsibilities

• Design and advise on marketing-centric Salesforce architectures with Marketing Cloud as the anchor.
• Shape end-to-end marketing use cases from data/segmentation to journeys and activation.
• Translate objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI-enabled marketing scenarios and automation use cases.
• Lead pre-sales and solutioning: discovery, value mapping, architecture, demos, and proposals.
• Act as trusted advisor to marketing and digital stakeholders and align with IT teams.
• Mentor consultants and campaign specialists to raise quality and maturity.
• Stay current on Salesforce roadmap, focusing on Marketing Cloud Next and AI-native capabilities.

Skills

Salesforce Marketing Cloud

Marketing Cloud Next

Salesforce Core

Data Cloud 360

Agentforce AI

Pre-sales advisory

Stakeholder communication

Job description

Salesforce Marketing Consultant

We are looking for a Salesforce Marketing Consultant, you will drive marketing-led Salesforce solutions for enterprise clients. You bring deep expertise in Marketing Cloud (incl. Marketing Cloud Next), combined with strong knowledge of Salesforce Core and Data Cloud 360, enabling integrated, data-driven customer journeys and AI-assisted marketing use cases. You lead with marketing, while confidently navigating the broader Salesforce ecosystem to deliver scalable, end-to-end customer engagement.

What you'll do

• Design and advise on marketing-centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
• Shape end-to-end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI-enabled marketing and automation scenarios, including Agentforce-driven use cases where relevant.
• Lead pre-sales and solutioning: discovery, value mapping, high-level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
• Mentor consultants and campaign specialists; help raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI-native capabilities.

What you bring

• Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data-driven activation patterns.
• Experience with Agentforce / AI-enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre-sales roles, with strong stakeholder communication skills.

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus. For more information, visit www.merkle.com.

Inclusion and Diversity

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location & Contract

Location: Rotterdam Brand: Merkle.
Time Type: Full time.
Contract Type: Fixed Term Contract (Fixed Term).

Contact: We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: [e-mail] EMEA, NE.