Senior Salesforce Marketing Consultant

dentsu; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Merkle, a dentsu company, is seeking a Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients from Rotterdam. You will blend Marketing Cloud expertise with Core and Data Cloud 360 to create data-driven journeys and AI-assisted use cases.

You will lead end-to-end engagements, translate business objectives into scalable Salesforce architectures, mentor colleagues, and stay current with Marketing Cloud Next and related AI capabilities.

Qualifications

• Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, incl. Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data-driven activation patterns.
• Experience with Agentforce / AI-enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre-sales roles, with strong stakeholder communication skills.
• Salesforce certifications

Responsibilities

• Design and advise on marketing-centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
• Shape end-to-end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI-enabled marketing and automation scenarios, including Agentforce-driven use cases where relevant.
• Lead pre-sales and solutioning: discovery, value mapping, high-level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
• Mentor consultants and campaign specialists; help raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI-native capabilities.

Skills

Salesforce Marketing Cloud

Marketing Cloud Next

Salesforce Core

Data Cloud 360

AI-enabled marketing

Pre-sales advisory

Stakeholder communication

Salesforce certifications

Education

Salesforce certifications

Tools

Agentforce

Job description

Job Description

We are looking for a Salesforce Marketing Consultant, you will drive marketing‑led Salesforce solutions for enterprise clients. You bring deep expertise in Marketing Cloud (incl. Marketing Cloud Next), combined with strong knowledge of Salesforce Core and Data Cloud 360, enabling integrated, data‑driven customer journeys and AI‑assisted marketing use cases.
You lead with marketing, while confidently navigating the broader Salesforce ecosystem to deliver scalable, end‑to‑end customer engagement.

What you’ll do

• Design and advise on marketing‑centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
• Shape end‑to‑end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI‑enabled marketing and automation scenarios, including Agentforce‑driven use cases where relevant.
• Lead pre‑sales and solutioning: discovery, value mapping, high‑level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
• Mentor consultants and campaign specialists; help raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI‑native capabilities.

What you bring

• Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data‑driven activation patterns.
• Experience with Agentforce / AI‑enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre‑sales roles, with strong stakeholder communication skills.
• Relevant Salesforce certifications

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we’ve put people at the heart of digital business transformation. As the world’s only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end‑to‑end experiences that drive growth, engagement, and loyalty.

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.

For more information, visit www.merkle.com.

Inclusion and Diversity:

At Merkle we believe in the power of diversity. Wewelcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location:

Rotterdam

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)