Senior Martech Architect — AI-Driven Personalisation

Ugam Solutions Pvt. Ltd.; Rotterdam, Den Haag; On-site; EUR 90,000 - 130,000; Full time

Job summary

Merkle, a dentsu company, is seeking a Senior Martech Solution Consultant in Rotterdam to drive the technical direction of large-scale personalization and customer experience transformations. You will translate future-state ambitions into concrete architectures and delivery plans.

You will assess complex Martech landscapes, design architectures across marketing, sales and service, and guide vendor evaluation with clear trade-offs.

Qualifications

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting.
• Experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Adobe Experience Platform, Braze.
• Proven ability to translate future-state vision into technical architecture, roadmaps, and implementation approaches.
• Experience guiding clients through complex architecture and transformation decisions.

Responsibilities

• Assess existing Martech platforms, integrations, and architectural constraints.
• Design future-state technical and solution architectures that drive new capabilities.
• Translate strategic use cases into platform, vendor, and capability implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation and selection with clear trade-offs and recommendations.
• Define implementation roadmaps and high-level delivery approaches.
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders.
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap.
• Clearly communicate architectural decisions and their impact to senior stakeholders.

Skills

Martech strategy

Architecture design

Vendor evaluation

Executive communication

Stakeholder alignment

Tools

Salesforce MC

Adobe Experience Platform

Braze

Job description

Merkle, a dentsu company, is seeking a Senior Martech Solution Consultant in Rotterdam to drive the technical direction of large-scale personalization and customer experience transformations. You will translate future-state ambitions into concrete architectures and delivery plans.

You will assess complex Martech landscapes, design architectures across marketing, sales and service, and guide vendor evaluation with clear trade-offs.