Senior Salesforce Marketing Consultant

Merkle Nederland; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Merkle Nederland seeks a Senior Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients. You will lead with marketing, delivering end-to-end customer engagement across Marketing Cloud, Data Cloud 360, and Core.

You will shape architectures, mentor teams, and stay current with Marketing Cloud Next and AI-enabled use cases, while collaborating with IT and platform teams in a hybrid, full-time role based in Amsterdam/Rotterdam.

Qualifications

• Experience as Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data-driven activation patterns.
• Experience with Agentforce / AI-enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre-sales roles, with strong stakeholder communication skills.
• Relevant Salesforce certifications.

Responsibilities

• Design and advise on marketing-centric Salesforce architectures, with Marketing Cloud as the anchor and Core/Data Cloud as enablers.
• Shape end-to-end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI-enabled marketing and automation scenarios, including Agentforce-driven use cases where relevant.
• Lead pre-sales and solutioning: discovery, value mapping, high-level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning with IT and platform teams.
• Mentor consultants and campaign specialists; raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, focusing on Marketing Cloud Next, Data Cloud, and AI-native capabilities.

Skills

Salesforce Marketing Cloud

Marketing Cloud Next

Salesforce Core

Data Cloud 360

Agentforce

Advisory & pre-sales

Stakeholder comms

Education

Salesforce certifications

Tools

Salesforce Marketing Cloud

Marketing Cloud Next

Data Cloud 360

Agentforce

Job description

We are looking for a Senior Salesforce Marketing Consultant, you will drive marketing‑led Salesforce solutions for enterprise clients. You bring deep expertise in Marketing Cloud (incl. Marketing Cloud Next), combined with strong knowledge of Salesforce Core and Data Cloud 360, enabling integrated, data‑driven customer journeys and AI‑assisted marketing use cases. You lead with marketing, while confidently navigating the broader Salesforce ecosystem to deliver scalable, end‑to‑end customer engagement.

• Locations: Rotterdam and Amsterdam.
• Work arrangement: Hybrid.
• Time type: Full time.
• Contract type: Fixed Term Contract (Fixed Term).

What you’ll do

• Design and advise on marketing‑centric Salesforce architectures, with Marketing Cloud as the anchor and Core and Data Cloud as enablers.
• Shape end‑to‑end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI‑enabled marketing and automation scenarios, including Agentforce‑driven use cases where relevant.
• Lead pre‑sales and solutioning: discovery, value mapping, high‑level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning closely with IT and platform teams.
• Mentor consultants and campaign specialists; help raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, with focus on Marketing Cloud Next, Data Cloud, and AI‑native capabilities.

What you bring

• Strong experience as a Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data‑driven activation patterns.
• Experience with Agentforce / AI‑enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre‑sales roles, with strong stakeholder communication skills.
• Relevant Salesforce certifications

Company Description

Merkle, a dentsu company.