Senior Marketing Manager

Yaya Works; Amsterdam; Hybrid; EUR 60,000 - 75,000; Full time

Benefits offered by this job

Laptop + phone

Daily lunch at the office

Company events

Job summary

YAYA Works in Amsterdam is seeking a Senior Marketing Manager to build the marketing function from the ground up and drive growth in hospitality tech. You’ll own brand, demand generation, GTM, content, digital campaigns, sales enablement, events, partnerships, analytics, and team scaling, partnering with sales in a fast-moving startup.

You’ll lead from strategy to execution, shaping a bold marketing vision and driving revenue while collaborating closely with product and sales teams.

Qualifications

• 5–8+ years in marketing, preferably SaaS, hospitality tech, or fast-growing startup
• Proven ability to set up marketing functions, strategies, or campaigns from scratch
• Full-stack marketer across brand, content, performance marketing, and strategy
• Commercially focused and aligned with sales goals
• Technical savvy with marketing tools and digital channels
• Background in SaaS for hospitality (Hotelschool, hotel ops)
• Interest or experience in hospitality, hotels, or travel tech is a plus
• Ownership: take initiative, move fast, and drive outcomes
• Native Dutch and fluent English (written and spoken)
• Strong communicator and creative thinker with stakeholder influence

Responsibilities

• Build Marketing from Scratch: define strategy, positioning, messaging, and brand identity across channels
• Demand Generation: create campaigns to generate high-quality leads for sales
• Go-to-Market Strategy: lead launches with clear messaging and plans
• Content & Brand: own website, decks, case studies, social, email; ensure brand consistency
• Digital Marketing: manage LinkedIn, Google Ads, email funnels, SEO/SEA
• Sales Enablement: create materials, improve conversion, shorten sales cycle
• Events & Partnerships: organize events, hotel partnerships, co-marketing
• Analytics & Optimization: track ROI and optimize campaigns
• Team & Scale: lay foundation for future marketing team with agencies/freelancers

Skills

Marketing leadership

Builder mindset

Full-stack marketer

Commercial focus

Technical savvy

Ownership

Languages: Dutch & English

Communications

Stakeholder influence

Education

Bachelor’s degree in Marketing or related field

Tools

CRM

Marketing automation

Analytics tools

Job description

Build the future of hospitality marketing

Hospitality is evolving fast, and hotels are looking for smarter ways to work and connect with their guests. At YAYA Works, we build technology that helps hoteliers do exactly that. We’re looking for a Senior Marketing Manager who’s excited about hospitality, curious about tech, and ready to build marketing from the ground up. You’ll define our brand, create demand, and drive growth — playing a key role in scaling YAYA in a fast-moving startup environment.

As our Senior Marketing Manager, you will build and lead YAYA Works’ marketing function from the ground up. You’ll be responsible for creating our brand, generating demand, and supporting revenue growth by working closely with sales.

You won’t just execute,you’ll define the strategy, test what works, and scale it.

Your responsibilities include:

• Build Marketing from Scratch: Define YAYA’s marketing strategy, positioning, messaging, and brand identity across all channels.
• Demand Generation: Create and execute campaigns that generate high-quality leads for the sales team (inbound & outbound support).
• Go-to-Market Strategy: Lead launches of new products, features, and services with clear messaging and execution plans.
• Content & Brand: Own all content creation (website, decks, case studies, social, email) and ensure a strong, consistent brand presence.
• Digital Marketing: Set up and manage performance channels (LinkedIn, Google Ads, email funnels, SEO/SEA).
• Sales Enablement: Work closely with sales to create materials, improve conversion, and shorten the sales cycle.
• Events & Partnerships: Organize and leverage industry events, hotel partnerships, and co-marketing opportunities.
• Analytics & Optimization: Track performance, measure ROI, and continuously optimize campaigns and channels.
• Team & Scale: Lay the foundation for a future marketing team (agencies, freelancers, hires).

Who You Are

You’re entrepreneurial, hands-on, and excited about building something from zero to one. You combine creativity with a strong commercial mindset.

• Experience: 5–8+ years in marketing, preferably in SaaS, hospitality tech, or a fast-growing startup environment.
• Builder Mindset: Proven experience setting up marketing functions, strategies, or campaigns from scratch.
• Full-Stack Marketer: Comfortable across brand, content, performance marketing, and strategy.
• Commercial Focus: You understand how marketing drives revenue and can align closely with sales goals.
• Technical Savvy: Familiar with marketing tools (CRM, automation, analytics) and digital channels.
• Background: Education or experience with SaaS in hospitality (e.g., Hotelschool, hotel operational roles).
• Industry Affinity: Interest or experience in hospitality, hotels, or travel tech is a strong plus.
• Ownership: You take initiative, move fast, and don’t wait for perfect conditions.
• Languages: Native Dutch and fluent in English (written and spoken).
• Soft Skills: Strong communicator, creative thinker, and able to influence stakeholders.

What You’ll Get

• Base salary: €60,000 – €75,000 (based on full-time)
• Company benefits: Laptop + phone
• Working hours: 32–40 hours per week (flexible)
• Perks: Daily lunch at the office and company events
• Growth: Opportunity to build and lead the marketing team as YAYA Works scales
• Environment: A hands-on, fast-growing startup in a central Amsterdam office

Ready to Build the Future of Hospitality Tech?

Join YAYA Works,and help us bring smart, seamless hospitality to hotels across the Netherlands and beyond.