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FYA in Amsterdam is seeking a Growth Lead responsible for shaping commercial strategy and driving growth through brand partnerships and new business development. You will lead a team, set priorities, and ensure our output is innovative, social-first and aligned with culture.
You will guide pitches, negotiate pricing, and grow relationships with key brands while building the foundation for scalable growth. Fluency in Dutch and English is required, with a strong, entrepreneurial mindset and
As Growth Lead you are responsible for driving FYA's overall commercial and growth strategy. Working closely with MT, you shape our market positioning, identify new opportunities, lead high-impact pitches and ensure our commercial output is innovative, social-first and aligned with culture. You combine strategic thinking with hands-on leadership to create the structure, focus and energy the team needs to excel. You lead the Brand Partnerships team, guide new business development, and build the strategic foundation that fuels our long-term growth. Your role strengthens our market position, expands our network of brand partners and establishes the structure required to scale.
8+ years of experience in a commercial, growth or strategic role at a digital, creative or marketing agency
Proven experience leading a team and driving commercial performance
A strong understanding of digital, social and creator marketing
A proven track record in new business development, pitching, sales and account growth
Excellent communication, presentation and interpersonal skills; comfortable speaking to key stakeholders
A strong commercial mindset with experience in targets, forecasting, pricing and negotiations
Skilled at building strong relationships and networks in the advertising and brand industry
A creative and strategic thinker with analytical and problem-solving skills
Proactive, independent, entrepreneurial and highly organised
Fluent in Dutch and English, spoken and written
Lead and develop the Brand Partnerships Managers team (4 fte), setting commercial priorities and driving a high-performing, proactive team culture
Build and execute FYA's growth and new business strategy, identifying new market opportunities and partnerships and leading a strong pipeline across campaign and content.
Oversee proposal and pitch quality, translating market and culture insights into strong, strategic, social-first propositions
Build and grow relationships with key brands and partners, growing existing accounts by spotting new commercial opportunities and ensuring a strong handover to execution teams while staying involved at a strategic level
Lead major pitches and presentations, ensuring proposals are creative, strategic and commercially sound, and negotiate pricing, scope and contracts
Improve commercial workflows and forecasting, and monitor market trends to identify opportunities and strengthen our positioning
Track growth KPIs and business targets, report to MT, improve margins and initiate new business opportunities