Senior Marketing Executive

Greystar (International); Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

Greystar is seeking a Senior Marketing Executive to lead marketing activity across a portfolio of residential locations in the Netherlands. You will drive brand awareness, lead generation, occupancy and resident experience, using data to optimise campaigns and report results to stakeholders.

The role blends strategy with hands-on execution across campaigns, digital channels, content and events. You will partner with internal teams and external agencies, translating asset goals into actionable

Qualifications

• Commercially minded and creative marketing professional with experience executing strategies across digital channels.
• Strong ability to manage projects, stakeholders and external agencies while measuring ROI.
• Excellent communicator with presenting and reporting skills; fluent English essential; Dutch considered a plus.

Responsibilities

• Develop and deliver marketing plans for Dutch brands and locations, manage budgets and agencies.
• Oversee campaigns, digital channels, content, websites, CRM, social media, events, and resident communications.
• Translate commercial goals into marketing actions using data and performance insights to optimize campaigns.
• Build relationships with Operations, Leasing, Asset Management, agencies and internal Marketing teams.
• Protect and grow brand equity while keeping the resident experience at the center.

Skills

Marketing strategy

Digital marketing

Brand management

Campaign management

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Google Analytics

SEO/SEM tools

Website analytics

Job description

As Senior Marketing Executive at Greystar, you will be responsible for marketing activity across a portfolio of residential locations in the Netherlands. Your focus will be on brand awareness, lead generation, occupancy, resident experience, reputation, and return on marketing investment.

You will work on the full resident journey: from attracting new residents and improving conversion, to strengthening engagement, loyalty and community feeling once people live with us. You will use data and feedback to understand what works, optimise where needed and share clear insights with stakeholders.

This is a hands‑on role with real ownership. One day you may be shaping a leasing campaign, the next you may be reviewing performance, briefing an agency, improving a website journey or advising an asset team on the best marketing approach.

In short, you will help make marketing more commercial, more measurable and more connected to the performance of our assets.

Key Role Responsibilities:

• You will develop and deliver marketing plans for our Dutch brands and locations, working closely with internal teams and external partners. You will manage marketing budgets, coordinate agencies, monitor performance and turn insights into practical improvements.
• Your work will cover campaigns, digital channels, content, websites, CRM, social media, events, resident communications, reviews and reporting. The role suits someone who can move easily between strategy and execution and who enjoys making things happen.
• Translate commercial and asset goals into clear marketing actions. Use data, customer insight, and performance results to improve campaigns and the resident journey.
• Build strong relationships with Operations, Leasing, Asset Management, agencies and the wider Marketing team.
• Protect and grow our brands while keeping the resident experience at the centre of everything we do

About You

Commercially minded and creative marketing professional with experience executing marketing strategies across digital channels, social media, websites, content campaigns and events. Skilled at managing projects, stakeholders and external agencies, while using data and analytical insight to measure performance and drive ROI. An excellent communicator with professional presentation and reporting skills, who thrives in fast‑paced environments and takes ownership of delivering results. Fluent English is essential, with Dutch language skills and experience in customer‑focused sectors such as real estate, hospitality, retail or leisure considered a strong advantage.

About Greystar

Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. The company's business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist. Greystar’s pan – European platform was established in 2013 and has scaled rapidly, now with investment, operational and development presence in the UK, Ireland, France, the Netherlands, Germany, Austria, Denmark and Spain.

One of Greystar’s core values is Equality, and as such, we continue to pride ourselves on being an equal opportunities employer, accounting for all protected and identifiable characteristics. We truly value diversity of thought, background and of experience.