Senior Marketing Executive

Greystar; Den Haag; On-site; EUR 60,000 - 90,000; Full time

Job summary

Greystar is seeking a Marketing Lead for the Netherlands to drive brand awareness, lead generation, and occupancy across a portfolio of residential locations. You will shape and execute marketing plans, manage budgets and external partners, and optimize campaigns using data and customer insights.

You will work across campaigns, digital channels, content, websites, CRM, and resident communications, collaborating with Operations, Leasing, Asset Management, and the wider Marketing team to grow the

Qualifications

• You have a marketing or communications degree or equivalent experience.
• You speak and write English fluently; Dutch language skills are a strong advantage.
• You have experience managing campaigns, budgets and external agencies.

Responsibilities

• Develop and deliver marketing plans for Dutch brands and locations.
• Manage budgets, coordinate agencies, monitor performance, and implement improvements.
• Lead campaigns across digital channels, content, websites, CRM, and events.
• Translate commercial goals into actionable marketing activities and insights.

Skills

Marketing strategy

Agency management

Campaign management

Data-driven

Communication

Dutch language

English language

Presentation skills

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Outlook

Microsoft Office

CRM software

Job description

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

You will be responsible for marketing activity across a portfolio of residential locations in the Netherlands. Your focus will be on brand awareness, lead generation, occupancy, resident experience, reputation, and return on marketing investment. You will work on the full resident journey: from attracting new residents and improving conversion, to strengthening engagement, loyalty and community feeling once people live with us. You will use data and feedback to understand what works, optimise where needed and share clear insights with stakeholders. This is a hands- on role with real ownership. One day you may be shaping a leasing campaign, the next you may be reviewing performance, briefing an agency, improving a website journey or advising an asset team on the best marketing approach. In short, you will help make marketing more commercial, more measurable and more connected to the performance of our assets.

JOB DESCRIPTION

Key Role Responsibilities: You will develop and deliver marketing plans for our Dutch brands and locations, working closely with internal teams and external partners. You will manage marketing budgets, coordinate agencies, monitor performance and turn insights into practical improvements. Your work will cover campaigns, digital channels, content, websites, CRM, social media, events, resident communications, reviews and reporting. The role suits someone who can move easily between strategy and execution and who enjoys making things happen. Translate commercial and asset goals into clear marketing actions. Use data, customer insight, and performance results to improve campaigns and the resident journey. Build strong relationships with Operations, Leasing, Asset Management, agencies and the wider Marketing team. Protect and grow our brands while keeping the resident experience at the centre of everything we do.

Knowledge & Qualifications

You are curious, proactive and commercially minded. You like structure, but you are also flexible enough to thrive in a fast-moving environment. You are confident working with data, but you also understand that great marketing needs creativity, empathy and a strong sense of what customers need. You have experience in marketing and are comfortable managing projects, stakeholders and external partners. You communicate clearly, care about detail and enjoy taking responsibility for results. English is the primary business language at Greystar, so strong written and verbal English communication skills are a must. Native-level or fluent Dutch language skills, both written and spoken, would be a significant advantage. Experience in residential real estate, hospitality, retail, leisure or another customer-focused environment would be a plus.

Experience & Skills

• Execution of marketing strategies, understanding of marketing campaigns, social media, websites, content executions
• Experienced in managing external agencies
• Some experience in event planning and management – e.g., product launch
• Experienced in managing your time and workload
• Innovative thinker and passioned about marketing
• Professional level presentation and reporting skills
• Educated to degree level (or equivalent) with a marketing or communication focus; or by equivalent experience
• IT literate and fully conversant with all Outlook and Microsoft packages
• Highly numerate with strong analytical skills necessary for accurate budget administration and reporting on marketing ROI (return on investment)
• A strong team player. The ability to work with people with different backgrounds, with different responsibilities and beliefs

Important Notice

Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [e-mail].

Core Values

Integrity We stay true to the highest ethical standards and principles, and are honest, trustworthy, humble, and respectful in all of our words and actions.

Equality We celebrate individual differences, encourage diversity of thought, provide equality of opportunity, and cultivate an environment where all individuals are seen, treated, and valued equally.

Professionalism We proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others.

Accountability We take responsibility and accept ownership for our words, actions, tasks, and results, and respectfully hold others to the same standard.

Service We make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members.

Teamwork We work together to accomplish goals, solve problems, and enrich our work environment.

Company Overview

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.