Head of Performance Marketing

HousingAnywhere

Rotterdam

Hybrid

EUR 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Unlimited paid holidays

€1,000 personal development budget

Gym membership discount

Pet-friendly office

Team-building events

Laptop and hardware provided

Gym discount

Dutch/English classes budget

Pension scheme

Diverse international community

Pet-friendly office in Rotterdam

Team-building events

Job summary

A leading rental platform company is looking for a Head of Performance Marketing to drive the acquisition strategy for their brands. This senior role involves managing a multi-million-euro budget across performance channels, leading a high-performing team, and improving growth in a fast-paced environment. The successful candidate will have significant experience in performance marketing, a strategic mindset, and an ability to utilize data to drive decisions. This position offers flexibility with remote work and extensive personal development support.

Qualifications

8+ years in performance marketing or growth, 3+ years in leadership.
Proven track record in scaling paid acquisition programs.
Strong analytical skills to translate data into business impact.

Responsibilities

Develop and own performance marketing strategy for the group.
Lead execution across performance channels: SEM, SEO, and Paid Social.
Manage and report on multi-million-euro marketing budget.

Skills

Performance marketing

Growth strategy

Analytical mindset

Team leadership

Budget management

Strategic thinking

Tools

Google Analytics 4

SEO tools

CRM tools

Job description

We’re on a mission to become the go‑to destination for students across Europe to find a trusted home away from home. We make every move simple and seamless, so students can focus on what really matters: studying, exploring, and growing in their new city.

With HousingAnywhere, Kamernet, and Studapart under our roof, we’re proud to be Europe’s largest mid‑term rental platform. And we’re just getting started.

Our international teams are driven by a shared purpose: to empower students to embrace change, unlock their potential, and shape a world without borders.

You’ll find us in Rotterdam, Paris, and Cergy, working across cultures and time zones, always guided by our four core values:

Ownership
We are Enablers
We are Changemakers
We are Connectors

Your role

We seek a strategic and results‑driven Head of Performance Marketing to lead all paid acquisition and growth channels across all three brands of the group: HousingAnywhere, Studapart, and Kamernet.

This is a senior, strategic, and hands‑on role, responsible for defining and executing our global acquisition strategy and ensuring profitable, scalable growth across multiple brands and markets. You’ll report directly to the VP of Marketing and lead a cross‑functional team.

Your responsibilities

Develop and own the overarching performance marketing strategy for the HousingAnywhere Group (HousingAnywhere, Kamernet, Studapart), driving user acquisition for both supply (landlords) and demand (tenants).
Lead the strategy and execution for all performance channels: Paid Search (SEM), Paid Social, SEO, and Affiliate Marketing, optimizing for group‑level ROI.
Build, lead, and coach a high‑performing performance marketing team, fostering a data‑driven culture of experimentation, accountability, and continuous improvement.
Own and manage the entire multi‑million‑euro performance marketing budget, including forecasting, allocation, and reporting on key KPIs to the executive leadership.
Direct the group’s organic growth strategy by owning the global SEO roadmap, collaborating closely with Product, Engineering, and Content teams on technical SEO, content, and link‑building.
Champion a sophisticated analytics framework, implementing advanced attribution models to accurately measure the full‑funnel impact of each channel and inform strategic decisions.
Master automation, creative testing, and personalization at scale. Identify, test, and scale new acquisition channels and growth levers beyond the current core mix.
Partner closely with Product, Engineering, Brand, and Data teams to optimise the end‑to‑end user journey, drive conversion rate optimisation (CRO), improve CAC, LTV, and ROAS, and test new growth opportunities.

Your profile

8+ years of experience in performance marketing or growth, with at least 3+ years in a leadership role managing multi‑channel paid acquisition and developing high‑performing teams.
Proven track record in driving growth through paid and organic channels and scaling paid acquisition programmes in B2C or marketplace environments (international experience is a plus).
Hands‑on strategic leader with experience managing and optimising multi‑million‑euro budgets across multiple channels.
Strong analytical mindset and communication skills. You’re able to translate data into business impact.
Deep understanding of digital marketing, attribution models and measurement frameworks to effectively assess channel performance.
Ability to thrive in a fast‑paced, high‑growth environment. Prior experience in a two‑sided marketplace is strongly preferred.
Experience in mobile app user acquisition and retention strategies is a strong plus.
Passion for experimentation, innovation, and continuous improvement. Curious and up‑to‑date with the latest trends in AI, automation, and performance tools.

What’s in it for you

Unlimited paid holidays, minimum‑based, not maximum!
Position based in our Rotterdam office with a hybrid working policy (2 office days).
Flexibility to work remotely for up to 2 months per year!
€1,000 personal development budget.
Complete coverage for commuting.
Personal equipment, including a laptop and ergonomic setup.
Gym membership discount with GoVital or OneFit.
Dutch/English classes budget.
Variable pension scheme.
Diverse international community (46+ nationalities).
Pet‑friendly office in Rotterdam city centre.
Team‑building events and after‑work drinks every Friday.