Senior Groups Sales Manager

PPHE Hotel Group; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Birthday bonus €250

Competitive salary

Discounted hotel rates

F&B discounts

Travel compensation

Flexibility

Job summary

PPHE Hotel Group is seeking a Senior Group Sales Manager to own the Groups segment across six Dutch hotels. You will drive revenue growth through strategic account management, proactive business development, and strong relationship building.

In collaboration with the Head of Sales and Commercial Team, you will develop key accounts across corporate, MICE, agency, production, fashion, luxury lifestyle and international feeder markets, guiding opportunities from prospecting to contracting and

Qualifications

• Proven experience in Group Sales, Hotel Sales, MICE Sales, or a similar commercial hospitality role.
• Strong track record of generating, negotiating, and converting high-value group business.
• Experience managing corporate, agency, MICE, production, creative or international accounts.

Responsibilities

• Develop and execute a proactive Groups sales strategy across six hotels in the Netherlands, driving revenue, market share, and commercial performance
• Manage and grow a portfolio of high-value corporate, MICE, agency, production, creative, fashion, and leisure group accounts
• Identify, source, negotiate, and convert new group business opportunities through strategic prospecting and relationship building
• Own the full sales cycle from enquiry to contracting and post-stay account management
• Build partnerships with corporate bookers, travel management companies, destination management companies, agencies, and production companies
• Represent the PPHE portfolio through client meetings, trade shows, and site inspections
• Collaborate with Revenue, Marketing, Events and Operations teams to maximise conversion
• Monitor market trends and competitor activity to identify opportunities
• Manage sales pipelines, forecasts, and account plans to meet revenue targets
• Mentor junior sales team members as Groups specialist in the Dutch cluster

Skills

Group sales

Relationship building

Business development

Negotiation

Presentation

CRM systems

RFP platforms

Dutch market knowledge

Team collaboration

Analytical skills

English fluency

Tools

Hotel sales tools

Job description

Be part of the commercial heart of PPHE Hotel Group as a Senior Group Sales Manager. Are you a driven sales professional with a passion for hospitality, relationship building and unlocking new business opportunities? As our Senior Group Sales Manager, you will take ownership of the Groups segment across our six Dutch hotels, driving revenue growth through strategic account management, proactive business development, and market-leading client partnerships.

Working closely with the Head of Sales and wider Commercial Team, you will be the go-to specialist for Group business, developing key accounts across corporate, MICE, agency, production, creative, fashion, luxury lifestyle, and international feeder markets. From identifying opportunities to securing and growing high-value partnerships, you will play a pivotal role in shaping the commercial success of our Dutch portfolio.

What you'll be doing as a Senior Group Sales Manager

• Develop and execute a proactive Groups sales strategy across six hotels in the Netherlands, driving revenue, market share, and commercial performance
• Manage and grow a portfolio of high-value corporate, MICE, agency, production, creative, fashion, and leisure group accounts
• Identify, source, negotiate, and convert new group business opportunities through strategic prospecting and relationship building
• Own the full sales cycle, from initial enquiry and proposal through to contracting, handover, and post-stay account management
• Build strong partnerships with corporate bookers, travel management companies, destination management companies, agencies, and production companies
• Represent the PPHE portfolio through client meetings, networking events, trade shows, sales missions, site inspections, and familiarisation trips
• Work closely with Revenue Management, Marketing, Operations, and the Groups, Meetings & Events teams to maximise conversion and optimise commercial opportunities
• Monitor market trends, competitor activity, and emerging customer needs to identify new opportunities and drive innovation
• Manage sales pipelines, forecasts, account plans, and performance reporting to ensure delivery against revenue targets
• Act as the Groups specialist within the Dutch cluster, supporting cross‑selling opportunities and mentoring junior sales team members

What we're looking for

• Proven experience in Group Sales, Hotel Sales, MICE Sales, Business Development, or a similar commercial hospitality role
• A strong track record of generating, negotiating, and converting high‑value group business
• Experience managing corporate, agency, MICE, production, creative, luxury lifestyle, or international accounts.
• A commercially driven mindset with experience achieving revenue targets and growing market share
• Strong business development skills and the confidence to open doors, build networks, and create long‑term partnerships
• Experience managing complex enquiries and coordinating multiple stakeholders throughout the sales process
• Excellent negotiation, presentation, and relationship management skills
• Strong knowledge of the Dutch hospitality market; international market exposure would be advantageous
• Experience working closely with Revenue, Marketing, Events, and Operations teams
• Strong organisational and analytical skills, with the ability to manage a robust sales pipeline
• Experience with CRM systems, RFP platforms, and hotel sales tools
• Fluent English is essential; Dutch and additional languages are a plus

Benefits of working for us as a Senior Group Sales Manager

• Birthday bonus of €250 (gross, paid in the month of your birthday)
• Competitive salary
• Tasty meal during shift
• Industry pension plan
• 25 days holiday
• 1 extra day off for your wellbeing
• Exciting job opportunities within PPHE Hotel Group across Europe
• Discounted hotel rates (extends to the Radisson Hotel Group worldwide and family & friends)
• 50% F&B discount at our restaurants and bars (for your whole party)
• Travel compensation (max €250 net pm based on full-time employment)
• Recommend a friend scheme (earn up to €750 for each friend who joins us)
• 8% holiday allowance (paid yearly in May)
• Flexible working policy (if applicable)
• Annual company parties and outings
• Exclusive discounts in the employee benefit store (www.alleo.nl)
• Discount on the collective health insurance from VGZ
• Departmental incentive schemes
• Great (online) Learning & Development opportunities to grow your career
• An advanced onboarding program
• Access to the hotel gym during low peak hours

and more…

Why join us?

This is a unique opportunity to take ownership of one of the most important revenue segments within our Dutch portfolio. You'll have the freedom to shape strategy, develop key partnerships, and drive commercial success across multiple market-leading hotels. If you're a relationship‑driven sales professional who thrives on winning business, growing accounts, and making a measurable impact, we'd love to hear from you.