Senior Group Sales Leader — Dutch Hotel Portfolio

Hotelprofessionals; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Birthday bonus €250 (gross)

Competitive salary

Meal during shift

Industry pension plan

25 days holiday

Wellbeing day

Discounted hotel rates

50% F&B discount

Travel compensation

Recommend a friend scheme

8% holiday allowance

Learning & Development opportunities

Advanced onboarding program

Hotel gym access

Job summary

PPHE Hotel Group is seeking a Senior Group Sales Manager to own the Groups segment across six Dutch hotels, driving revenue growth through strategic account management, proactive business development, and strong client partnerships.

You will manage corporate, MICE, agency, production, creative, fashion, luxury lifestyle, and international feeder markets, building relationships, negotiating contracts, and coordinating with Revenue, Marketing and Operations teams to maximise opportunities.

Qualifications

• Proven experience in Group Sales, Hotel Sales, MICE Sales, Business Development, or a similar commercial hospitality role.
• High-value group business generation through negotiations and relationship building.
• Experience managing corporate, agency, MICE, production, creative, luxury lifestyle, or international accounts.

Responsibilities

• Develop and execute a proactive Groups sales strategy across six hotels in the Netherlands, driving revenue, market share, and commercial performance.
• Manage and grow a portfolio of high-value group accounts across corporate, MICE, agency, production, creative, fashion, and leisure.
• Identify, source, negotiate, and convert new group business opportunities through strategic prospecting and relationship building.
• Own the full sales cycle from enquiry to contracting, handover, and post-stay account management.
• Build partnerships with corporate bookers, travel management companies, destinations, agencies, and production companies.
• Represent the PPHE portfolio through client meetings, trade shows, and familiarisation trips.
• Collaborate with Revenue Management, Marketing, Operations, and the Groups, Meetings & Events teams to maximise conversion.
• Monitor market trends and competitor activity to identify opportunities.
• Manage sales pipelines, forecasts, and performance reporting to meet revenue targets.
• Act as the Groups specialist within the Dutch cluster and mentor junior sales team members.

Skills

Group Sales

MICE Sales

New business

Account management

Revenue targets

Stakeholder management

Negotiation skills

English fluency

Dutch knowledge

Cross-functional

CRM/RFP tools

Tools

CRM systems

RFP platforms

Hotel sales tools

Job description

PPHE Hotel Group is seeking a Senior Group Sales Manager to own the Groups segment across six Dutch hotels, driving revenue growth through strategic account management, proactive business development, and strong client partnerships.

You will manage corporate, MICE, agency, production, creative, fashion, luxury lifestyle, and international feeder markets, building relationships, negotiating contracts, and coordinating with Revenue, Marketing and Operations teams to maximise opportunities.