Robotics Brand & Marketing Lead - Netherlands

Omoda & Jaecoo Nederland; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

8% holiday allowance

Food allowance

Commuting allowance or company car

Phone allowance

Job summary

Omoda & Jaecoo Nederland is seeking a proactive Brand & Marketing Manager to grow our Netherlands presence. You will blend strategic thinking with hands-on marketing execution, shaping brand identity, identifying market opportunities, and driving awareness for our robotics solutions across channels.

The role covers planning, localization (Eng/Dutch), campaigns, events, partnerships, and close collaboration with sales and product teams in a fast-growing tech environment.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Public Relations, Business, or a related field.
• At least 3 years of experience in branding, marketing, or event management.
• Strong understanding of marketing strategy, digital marketing, content development, demand generation, and channel marketing.
• Excellent analytical skills, with the ability to evaluate campaign performance, interpret market insights, and optimize marketing activities.
• Strong communication, project management, and stakeholder management skills.
• Professional proficiency in English is required.
• A proactive, hands-on, creative, and entrepreneurial mindset, with the ability to manage multiple projects and work independently.
• Will be a plus: experience in brand building or developing market presence from early stage; robotics/tech/B2B experience; Dutch or French language skills.

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with global business objectives.
• Conduct market research and competitor analysis to identify customer needs, target segments, industry trends, and growth opportunities.
• Develop and refine brand positioning, messaging, and value propositions to strengthen brand differentiation in the local market.
• Plan and execute integrated marketing campaigns across digital channels, events, PR, and offline activities.
• Develop localized promotional strategies for robots, targeting automotive dealerships, retail settings, and other segments.
• Manage social media, PR, product content, promotional materials, and English/Dutch localization.
• Monitor campaign performance and optimize marketing activities based on data and commercial objectives.
• Organize product teasers, launches, industry exhibitions, and customer experience events.
• Coordinate event planning, vendors, budgets, and internal resources.
• Build relationships with media, trade associations, and industry partners.
• Use events and activations to strengthen brand awareness and generate qualified leads.
• Work with Sales to support lead generation and pipeline development.
• Develop channel co-marketing initiatives and materials for distributors and partners.
• Align marketing campaigns with evolving priorities and customer acquisition objectives.
• Manage local marketing budget and control costs.
• Track KPIs like qualified leads, campaign outcomes, brand reach, and events effectiveness.
• Coordinate with HQ product, sales, and technical teams and external agencies for execution.
• Translate market insights into actionable recommendations for continuous improvement.

Skills

Brand management

Marketing strategy

Digital marketing

Content development

Demand generation

Channel marketing

Education

Bachelor's degree or higher in Marketing

Job description

Omoda & Jaecoo Nederland is seeking a proactive Brand & Marketing Manager to grow our Netherlands presence. You will blend strategic thinking with hands-on marketing execution, shaping brand identity, identifying market opportunities, and driving awareness for our robotics solutions across channels.

The role covers planning, localization (Eng/Dutch), campaigns, events, partnerships, and close collaboration with sales and product teams in a fast-growing tech environment.