Brand & Marketing Manager (Robotics)

Omoda & Jaecoo Nederland; Amsterdam; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Commuting allowance or company car

International environment

Growth of robotics brand

Job summary

Omoda & Jaecoo Nederland seeks a proactive Brand & Marketing Manager to strengthen the brand presence in the Netherlands. You will combine strategic thinking with hands-on marketing execution to build a differentiated brand identity, identify market opportunities, and drive awareness and demand for our robotics solutions.

You will develop local marketing plans, manage campaigns and content, organize events, and build partnerships with media, associations, and distributors.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 3 years of branding/marketing/event experience.
• Experience in brand building and market presence development.
• Experience in robotics or technology-driven environments is an advantage.
• Strong knowledge of marketing strategy, digital marketing, content and demand generation.
• Excellent analytical, communication, and stakeholder skills.
• English proficiency required; Dutch or French is a plus.

Responsibilities

• Develop and execute annual/quarterly marketing plans aligned with global objectives.
• Manage campaigns, content, events, and partner relationships.
• Strengthen brand positioning and localization for the Dutch market.
• Coordinate with Sales and HQ to ensure marketing drives commercial results.
• Monitor campaign performance and optimize based on data and feedback.
• Organize product launches, industry events, and exhibitions.

Skills

Branding

Marketing strategy

Digital marketing

Event management

Content development

Lead generation

Project management

Stakeholder management

English proficiency

Communication

Education

Bachelor's degree in Marketing

Job description

We are looking for a proactive, creative, and commercially minded Brand & Marketing Manager to develop and strengthen our brand presence in the Netherlands. In this role, you will combine strategic thinking with hands-on marketing execution, helping establish a differentiated brand identity, identify market opportunities, and drive awareness and demand for our robotics solutions.

You will be responsible for developing and executing local marketing plans, managing campaigns and content, organizing industry events, and building relationships with relevant partners and industry stakeholders. Working closely with Sales and our headquarters teams, you will ensure that marketing activities align with business objectives and contribute to measurable commercial results.

This is an exciting opportunity for someone who enjoys working in an international, technology-driven environment and wants to contribute to the growth of robotics and automation in the Dutch market.

Key Responsibilities

Brand Strategy & Market Development

• Develop and execute annual and quarterly marketing plans aligned with global business objectives, including positioning, budgeting, and execution priorities.
• Conduct market research and competitor analysis to identify customer needs, target segments, industry trends, and growth opportunities.
• Develop and refine brand positioning, messaging, and value propositions to strengthen brand differentiation in the local market.
• Explore relevant industry applications, customer use cases, and marketing channels to inform local market strategy.
• Plan and execute integrated marketing campaigns across digital channels, events, PR, and offline activities.
• Develop localized promotional strategies for humanoid and quadruped robots, targeting automotive dealerships, retail settings, and other relevant customer segments.
• Manage social media, PR, product content, promotional materials, and English/Dutch localization.
• Monitor campaign performance and optimize marketing activities based on data, market feedback, and commercial objectives.

Events & Market Activation

• Organize product teasers, launches, industry exhibitions, customer experience events, and robot demonstrations.
• Coordinate event planning, vendors, budgets, and the resources required from internal teams.
• Build relationships with Dutch and Belgian media, trade associations, event organizers, and industry ecosystem partners.
• Use events and market activations to strengthen brand awareness, validate market opportunities, and generate qualified leads.
• Work closely with Sales to support lead generation, key-account activities, pipeline development, and sales conversion.
• Develop channel co-marketing initiatives and promotional materials to support distributors, partners, and system integrators.
• Align marketing campaigns with evolving commercial priorities and customer acquisition objectives.

Performance & Stakeholder Management

• Manage the local marketing budget and ensure effective resource allocation and cost control.
• Track marketing performance through relevant KPIs, including qualified leads, sales acceptance rates, campaign outcomes, brand reach, and event effectiveness.
• Coordinate with headquarters' product, sales, and technical teams, as well as external agencies and vendors, to ensure effective execution.
• Translate market insights and performance data into actionable recommendations for continuous improvement.

Requirements

• Bachelor's degree or higher in Marketing, Communications, Public Relations, Business, or a related field.
• At least 3 years of experience in branding, marketing, or event management.
• Experience in brand building, brand positioning, or developing a market presence from an early stage is highly desirable.
• Experience in robotics, smart hardware, automotive technology, B2B, industrial, or technology-driven environments is an advantage.
• Strong understanding of marketing strategy, digital marketing, content development, demand generation, and channel marketing.
• Excellent analytical skills, with the ability to evaluate campaign performance, interpret market insights, and optimize marketing activities.
• Strong communication, project management, and stakeholder management skills.
• Professional proficiency in English is required. Dutch or French language skills and an established local industry network are an advantage.
• A proactive, hands-on, creative, and entrepreneurial mindset, with the ability to manage multiple projects and work independently.

What We Offer

• Competitive salary and benefits package.
• Commuting allowance or company car (depending on the position).
• The opportunity to shape and grow an emerging robotics brand in the Dutch market.
• An international working environment with close collaboration across marketing, sales, product, and technical teams.
• A varied role combining brand strategy, creative marketing, events, and commercial development.
• The opportunity to contribute directly to the growth of innovative robotics and automation solutions in Europe.