Brand & marketing manager in robotics

Omoda & Jaecoo Nederland; Amsterdam; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

8% holiday allowance

Food allowance

Commuting allowance or company car

Phone allowance

Résumé du poste

Omoda & Jaecoo Nederland is seeking a proactive Brand & Marketing Manager to grow our Netherlands presence. You will blend strategic thinking with hands-on marketing execution, shaping brand identity, identifying market opportunities, and driving awareness for our robotics solutions across channels.

The role covers planning, localization (Eng/Dutch), campaigns, events, partnerships, and close collaboration with sales and product teams in a fast-growing tech environment.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Public Relations, Business, or a related field.
• At least 3 years of experience in branding, marketing, or event management.
• Strong understanding of marketing strategy, digital marketing, content development, demand generation, and channel marketing.
• Excellent analytical skills, with the ability to evaluate campaign performance, interpret market insights, and optimize marketing activities.
• Strong communication, project management, and stakeholder management skills.
• Professional proficiency in English is required.
• A proactive, hands-on, creative, and entrepreneurial mindset, with the ability to manage multiple projects and work independently.
• Will be a plus: experience in brand building or developing market presence from early stage; robotics/tech/B2B experience; Dutch or French language skills.

Responsabilités

• Develop and execute annual and quarterly marketing plans aligned with global business objectives.
• Conduct market research and competitor analysis to identify customer needs, target segments, industry trends, and growth opportunities.
• Develop and refine brand positioning, messaging, and value propositions to strengthen brand differentiation in the local market.
• Plan and execute integrated marketing campaigns across digital channels, events, PR, and offline activities.
• Develop localized promotional strategies for robots, targeting automotive dealerships, retail settings, and other segments.
• Manage social media, PR, product content, promotional materials, and English/Dutch localization.
• Monitor campaign performance and optimize marketing activities based on data and commercial objectives.
• Organize product teasers, launches, industry exhibitions, and customer experience events.
• Coordinate event planning, vendors, budgets, and internal resources.
• Build relationships with media, trade associations, and industry partners.
• Use events and activations to strengthen brand awareness and generate qualified leads.
• Work with Sales to support lead generation and pipeline development.
• Develop channel co-marketing initiatives and materials for distributors and partners.
• Align marketing campaigns with evolving priorities and customer acquisition objectives.
• Manage local marketing budget and control costs.
• Track KPIs like qualified leads, campaign outcomes, brand reach, and events effectiveness.
• Coordinate with HQ product, sales, and technical teams and external agencies for execution.
• Translate market insights into actionable recommendations for continuous improvement.

Connaissances

Brand management

Marketing strategy

Digital marketing

Content development

Demand generation

Channel marketing

Formation

Bachelor's degree or higher in Marketing

Description du poste

Описание:

We are looking for a proactive, creative, and commercially minded Brand & Marketing Manager to develop and strengthen our brand presence in the Netherlands. In this role, you will combine strategic thinking with hands-on marketing execution, helping establish a differentiated brand identity, identify market opportunities, and drive awareness and demand for our robotics solutions.

Задачи:

• Develop and execute annual and quarterly marketing plans aligned with global business objectives, including positioning, budgeting, and execution priorities.
• Conduct market research and competitor analysis to identify customer needs, target segments, industry trends, and growth opportunities.
• Develop and refine brand positioning, messaging, and value propositions to strengthen brand differentiation in the local market.
• Explore relevant industry applications, customer use cases, and marketing channels to inform local market strategy.
• Plan and execute integrated marketing campaigns across digital channels, events, PR, and offline activities.
• Develop localized promotional strategies for humanoid and quadruped robots, targeting automotive dealerships, retail settings, and other relevant customer segments.
• Manage social media, PR, product content, promotional materials, and English/Dutch localization.
• Monitor campaign performance and optimize marketing activities based on data, market feedback, and commercial objectives.
• Organize product teasers, launches, industry exhibitions, customer experience events, and robot demonstrations.
• Coordinate event planning, vendors, budgets, and the resources required from internal teams.
• Build relationships with Dutch and Belgian media, trade associations, event organizers, and industry ecosystem partners.
• Use events and market activations to strengthen brand awareness, validate market opportunities, and generate qualified leads.
• Work closely with Sales to support lead generation, key-account activities, pipeline development, and sales conversion.
• Develop channel co-marketing initiatives and promotional materials to support distributors, partners, and system integrators.
• Align marketing campaigns with evolving commercial priorities and customer acquisition objectives.
• Manage the local marketing budget and ensure effective resource allocation and cost control.
• Track marketing performance through relevant KPIs, including qualified leads, sales acceptance rates, campaign outcomes, brand reach, and event effectiveness.
• Coordinate with headquarters' product, sales, and technical teams, as well as external agencies and vendors, to ensure effective execution.
• Translate market insights and performance data into actionable recommendations for continuous improvement.

Требования:

• Bachelor's degree or higher in Marketing, Communications, Public Relations, Business, or a related field.
• At least 3 years of experience in branding, marketing, or event management.
• Strong understanding of marketing strategy, digital marketing, content development, demand generation, and channel marketing.
• Excellent analytical skills, with the ability to evaluate campaign performance, interpret market insights, and optimize marketing activities.
• Strong communication, project management, and stakeholder management skills.
• Professional proficiency in English is required.
• A proactive, hands-on, creative, and entrepreneurial mindset, with the ability to manage multiple projects and work independently.
• Будет плюсом: Experience in brand building, brand positioning, or developing a market presence from an early stage is highly desirable; Experience in robotics, smart hardware, automotive technology, B2B, industrial, or technology-driven environments is an advantage; Dutch or French language skills and an established local industry network are an advantage

Условия:

• Competitive salary and benefits package.
• 8% holiday allowance.
• Food allowance.
• Commuting allowance or company car (depending on the position).
• Phone allowance.
• The opportunity to shape and grow an emerging robotics brand in the Dutch market.
• An international working environment with close collaboration across marketing, sales, product, and technical teams.
• A varied role combining brand strategy, creative marketing, events, and commercial development.
• The opportunity to contribute directly to the growth of innovative robotics and automation solutions in Europe.