Product Marketing Manager — Subsurface Analytics

Fugro; Nootdorp; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

29 holidays per year

Flexible working hours

Work from home

Commuting allowance

Pension scheme

Collective health insurance

Fitness plan

Employee Assistance Program

Job summary

GroundIQ, part of Fugro, seeks a Product Marketing Manager to translate complex technical capabilities into compelling value propositions and go-to-market strategies that accelerate growth across global markets. You will lead market insights, positioning, pricing, and demand generation while enabling commercial teams worldwide.

You will drive campaigns, content, and enablement materials, collaborating with Product Managers and development teams to align marketing with revenue goals.

Qualifications

• 5+ years of product marketing experience in a technical or technology-driven environment.
• Experience in market research, customer analysis, and competitive intelligence.

Responsibilities

• Gather market insights, customer feedback, and competitive intelligence to guide product innovation and market positioning.
• Develop go-to-market strategies, product launches, and commercial plans to drive awareness, adoption and revenue growth.
• Define positioning, messaging, value propositions, and pricing strategies that resonate with target audiences.
• Translate insights into requirements for Product Managers and development teams.
• Create sales enablement materials, marketing campaigns, and content to support lead generation and close more deals.
• Translate technical capabilities into clear commercial messaging for global markets.
• Measure and optimise marketing performance and equip Sales and Marketing with needed tools and assets.

Skills

Product marketing

Go-to-market

Market research

Campaign management

Content creation

CRM systems

Marketing automation

Pricing strategy

Sales alignment

Tools

CRM software

Marketing automation tools

Job description

GroundIQ, part of Fugro, seeks a Product Marketing Manager to translate complex technical capabilities into compelling value propositions and go-to-market strategies that accelerate growth across global markets. You will lead market insights, positioning, pricing, and demand generation while enabling commercial teams worldwide.

You will drive campaigns, content, and enablement materials, collaborating with Product Managers and development teams to align marketing with revenue goals.