Senior Growth Marketing Manager - Underwater Security

Optics11; Noord-Holland; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

30 vacation days per year

Employer pension contribution

International, fast-growing working环境

Senior role with significant ownership

Job summary

Optics11, a fast-growing technology company delivering fiber-optic sensing solutions for demanding environments, seeks a Senior Growth Marketing Manager (Underwater Security) to lead our go-to-market strategy and accelerate global growth.

In this senior, hands-on B2B role you will own growth marketing, ABM, content, campaigns and HubSpot workflows, turning market interest into qualified pipeline through integrated demand generation.

Qualifications

• Strong hands-on experience in B2B growth marketing and demand generation.
• Experience with complex multi-stakeholder B2B buying cycles.
• Proven ABM experience and collaboration with Sales.
• Experience owning end-to-end marketing campaigns.
• Hands-on with HubSpot including campaigns, lead scoring, workflows, nurture, reporting.
• Experience in content marketing, LinkedIn, website conversion, SEO and email marketing.
• Track record of linking marketing to account engagement and pipeline.
• Stakeholder management across commercial and technical teams.

Responsibilities

• Own and execute our B2B growth, demand generation and account-based marketing (ABM) strategy.
• Build targeted campaigns around priority accounts, audiences, products and different stages of the buying journey.
• Lead campaigns end to end – from concept and planning to launch, optimization, reporting and scaling.
• Develop integrated campaigns across content, LinkedIn, email, webinars, landing pages, website and events.
• Own our content marketing approach and work with Product, Engineering and Sales to turn complex technical topics into clear and compelling content.
• Optimize the customer journey from first interaction through lead, MQL and SQL to qualified opportunity.
• Own and continuously improve HubSpot, including lead scoring, workflows, nurture campaigns, lifecycle stages, reporting and attribution.
• Drive website conversion, organic and paid LinkedIn, SEO and other relevant digital marketing activities.
• Measure account engagement, conversion and pipeline performance and turn insights into concrete improvements.
• Manage relevant agencies and external marketing partners.

Skills

B2B growth marketing

Demand generation

ABM

HubSpot

Content marketing

LinkedIn

SEO

Email marketing

Campaign management

Analytics

Stakeholder management

Tools

HubSpot

Job description

Optics11, a fast-growing technology company delivering fiber-optic sensing solutions for demanding environments, seeks a Senior Growth Marketing Manager (Underwater Security) to lead our go-to-market strategy and accelerate global growth.

In this senior, hands-on B2B role you will own growth marketing, ABM, content, campaigns and HubSpot workflows, turning market interest into qualified pipeline through integrated demand generation.