Product Marketing Manager - GroundIQ

Fugro; Nootdorp; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Work from home

Commuting allowance

Pension scheme

Collective health insurance

Career & training opportunities

Job summary

GroundIQ, part of Fugro, is seeking a Product Marketing Manager to drive the commercial success of GroundIQ®. You will guide product strategy with market insights and craft go-to-market plans spanning global markets.

The role requires translating complex technical offerings into compelling business messaging and collaborating with Sales to enable growth. Your work will include developing positioning, pricing strategies, and demand generation initiatives across channels, while measuring

Qualifications

• 5+ years in product marketing across the lifecycle.
• Experience with market research and competitive intelligence.
• Proven ability to craft and execute multi‑channel marketing campaigns and content.
• Solid knowledge of digital marketing disciplines and analytics.
• Experience with CRM systems and marketing automation tools.
• Ability to align marketing initiatives with revenue goals.

Responsibilities

• Gather market insights, customer feedback, and competitive intelligence to guide product strategy and market positioning.
• Develop go‑to‑market strategies, launches, and commercial plans to drive awareness and revenue growth.
• Define positioning, messaging, value propositions, and pricing to resonate with target audiences.
• Translate customer needs into product requirements for PMs and development teams.
• Create sales enablement materials, marketing campaigns, and content to support lead generation and closing deals.
• Translate technical capabilities into clear messaging for global audiences and measure marketing performance.

Skills

Product marketing

Market research

Campaigns & content

Digital marketing

CRM & marketing automation

Sales alignment

Job description

Job Description

At GroundIQ, we are transforming how engineers understand the subsurface. By combining advanced ground imaging with geotechnical data, we help engineers make faster, smarter decisions about what lies beneath. As part of Fugro, we combine the reliability and expertise of a global leader with the innovation and agility of a forward‑thinking technology team. We are looking for a Product Marketing Manager to drive the commercial success of GroundIQ®.

Responsibilities

• gather market insights, customer feedback, and competitive intelligence to guide product innovation, strategic investments, and market positioning;
• develop go‑to‑market strategies, product launches, and commercial plans that drive awareness, adoption, and revenue growth;
• define compelling positioning, messaging, value propositions, and pricing strategies that resonate with target audiences and generate demand;
• conduct market research and identify customer needs, translating insights into requirements for Product Managers and development teams;
• create sales enablement materials, marketing campaigns, and content to support lead generation and help commercial teams close more deals;
• translate technical product capabilities into clear commercial messaging for diverse audiences across global markets;
• measure and analyse marketing performance, continuously optimising initiatives and ensuring Sales and Marketing teams have the tools, knowledge, and assets needed for success.

Qualifications

• 5+ years of experience managing product marketing activities across the product lifecycle, including positioning, pricing, and go‑to‑market planning, ideally within a technical or technology‑driven environment;
• proven experience conducting market research, customer analysis, and competitive intelligence to identify opportunities and inform strategic decisions;
• strong track record of developing impactful marketing campaigns and creating engaging content across multiple channels and formats;
• solid knowledge of digital marketing disciplines, including social media, email marketing, SEO, PPC, and marketing performance analytics;
• experienced with CRM systems and marketing automation tools, using data‑driven insights to optimise customer engagement and marketing effectiveness;
• understand sales processes and commercial strategy and are skilled at aligning marketing initiatives with business objectives and revenue goals.

Benefits

• A diverse and inclusive working environment;
• A competitive salary;
• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days;
• Extensive career & training opportunities both nationally and internationally;
• Flexible working hours and the ability to work from home in accordance with your manager and corporate policies;
• Commuting allowance;
• Modern pension scheme;
• Collective health insurance;
• Possibility to register with our corporate fitness plan;
• Coaching options through our EAP (Employee Assistance Program).