Product Marketing Manager - GroundIQ

Fugro; Nootdorp; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

29 holidays per year

Flexible working hours

Work from home

Commuting allowance

Pension scheme

Collective health insurance

Fitness plan

Employee Assistance Program

Job summary

GroundIQ, part of Fugro, seeks a Product Marketing Manager to translate complex technical capabilities into compelling value propositions and go-to-market strategies that accelerate growth across global markets. You will lead market insights, positioning, pricing, and demand generation while enabling commercial teams worldwide.

You will drive campaigns, content, and enablement materials, collaborating with Product Managers and development teams to align marketing with revenue goals.

Qualifications

• 5+ years of product marketing experience in a technical or technology-driven environment.
• Experience in market research, customer analysis, and competitive intelligence.

Responsibilities

• Gather market insights, customer feedback, and competitive intelligence to guide product innovation and market positioning.
• Develop go-to-market strategies, product launches, and commercial plans to drive awareness, adoption and revenue growth.
• Define positioning, messaging, value propositions, and pricing strategies that resonate with target audiences.
• Translate insights into requirements for Product Managers and development teams.
• Create sales enablement materials, marketing campaigns, and content to support lead generation and close more deals.
• Translate technical capabilities into clear commercial messaging for global markets.
• Measure and optimise marketing performance and equip Sales and Marketing with needed tools and assets.

Skills

Product marketing

Go-to-market

Market research

Campaign management

Content creation

CRM systems

Marketing automation

Pricing strategy

Sales alignment

Tools

CRM software

Marketing automation tools

Job description

At GroundIQ, we are transforming how engineers understand the subsurface. By combining advanced ground imaging with geotechnical data, we help engineers make faster, smarter decisions about what lies beneath. As part of Fugro, we combine the reliability and expertise of a global leader with the innovation and agility of a forward-thinking technology team.

We are looking for a Product Marketing Manager to drive the commercial success of GroundIQ®. In this role, you will translate complex technical capabilities into compelling value propositions, go‑to‑market strategies, and marketing initiatives that accelerate growth. You will play a key role in positioning GroundIQ®, Fugro's innovative solution that leverages data analytics and 3D ground modelling to enhance subsurface insights and risk management.

Your role

• You gather market insights, customer feedback, and competitive intelligence to guide product innovation, strategic investments, and market positioning.
• You develop go‑to‑market strategies, product launches, and commercial plans that drive awareness, adoption, and revenue growth.
• You define compelling positioning, messaging, value propositions, and pricing strategies that resonate with target audiences and generate demand.
• You conduct market research and identify customer needs, translating insights into requirements for Product Managers and development teams.
• You create sales enablement materials, marketing campaigns, and content to support lead generation and help commercial teams close more deals.
• You translate technical product capabilities into clear commercial messaging for diverse audiences across global markets.
• You measure and analyse marketing performance, continuously optimising initiatives and ensuring Sales and Marketing teams have the tools, knowledge, and assets needed for success.

Your track record

• You have 5+ years of experience managing product marketing activities across the product lifecycle, including positioning, pricing, and go‑to‑market planning, ideally within a technical or technology‑driven environment.
• You have proven experience conducting market research, customer analysis, and competitive intelligence to identify opportunities and inform strategic decisions.
• You have a strong track record of developing impactful marketing campaigns and creating engaging content across multiple channels and formats.
• You have solid knowledge of digital marketing disciplines, including social media, email marketing, SEO, PPC, and marketing performance analytics.
• You are experienced with CRM systems and marketing automation tools, using data‑driven insights to optimise customer engagement and marketing effectiveness.
• You understand sales processes and commercial strategy and are skilled at aligning marketing initiatives with business objectives and revenue goals.

What Fugro Offers

• A diverse and inclusive working environment.
• A competitive salary.
• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days.
• Extensive career & training opportunities both nationally and internationally.
• Flexible working hours and the ability to work from home in accordance with your manager and corporate policies.
• Commuting allowance.
• Modern pension scheme.
• Collective health insurance.
• Possibility to register with our corporate fitness plan.
• Coaching options through our EAP (Employee Assistance Program).