Remote Product Marketing Manager: Drive GTM & Growth

Fugro-Geoteam AS

Nootdorp

Hybrid

EUR 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Flexible working hours

Work from home

Commuting allowance

Pension scheme

Collective health insurance

Career & training opportunities

Job summary

GroundIQ, part of Fugro, is seeking a Product Marketing Manager to drive the commercial success of GroundIQ®. You will guide product strategy with market insights and craft go-to-market plans spanning global markets.

The role requires translating complex technical offerings into compelling business messaging and collaborating with Sales to enable growth. Your work will include developing positioning, pricing strategies, and demand generation initiatives across channels, while measuring

Qualifications

5+ years in product marketing across the lifecycle.
Experience with market research and competitive intelligence.
Proven ability to craft and execute multi‑channel marketing campaigns and content.
Solid knowledge of digital marketing disciplines and analytics.
Experience with CRM systems and marketing automation tools.
Ability to align marketing initiatives with revenue goals.

Responsibilities

Gather market insights, customer feedback, and competitive intelligence to guide product strategy and market positioning.
Develop go‑to‑market strategies, launches, and commercial plans to drive awareness and revenue growth.
Define positioning, messaging, value propositions, and pricing to resonate with target audiences.
Translate customer needs into product requirements for PMs and development teams.
Create sales enablement materials, marketing campaigns, and content to support lead generation and closing deals.
Translate technical capabilities into clear messaging for global audiences and measure marketing performance.