Paid Social Media Manager

Hunkemöller B.V.; Netherlands; On-site; EUR 70,000 - 90,000; Full time

Job summary

Hunkemöller B.V. is seeking an interim Senior Media Manager for a four-month assignment to develop and execute impactful media strategies across online and offline brand channels, ensuring alignment with marketing and commercial goals.

You will own media planning, optimization and testing, drive growth of digital and social platforms, and translate data into actionable insights. You will collaborate with agencies and internal teams to deliver timely campaigns and maintain consistent brand

Qualifications

• 5+ years of experience in media/digital marketing.
• Experience leading end-to-end media strategy and managing platform and agency teams.
• Experience in campaign goal setting, measurement, testing and analysis. Ideally experience interpreting an MMM and/or platform attribution and ensuring its captured in campaign planning iteration
• Experience in budgeting, forecasting and ensuring media dollars are efficiently spent.

Responsibilities

• Develop and execute media strategies aligned with marketing and commercial objectives.
• Plan and manage campaigns across channels (e.g. social, display, video, search).
• Own media budget planning and allocation to ensure optimal ROI and KPI delivery.
• Manage and challenge agencies and external partners (e.g. Meta, Google, TikTok).
• Monitor and optimize campaign performance, driving continuous improvement.
• Translate data into insights and actionable recommendations.
• Lead A/B testing and experimentation to improve channel effectiveness.
• Drive growth of brand presence across digital and social platforms.
• Align media execution with marketing, creative, and commercial teams.
• Ensure consistency of brand messaging and content across channels.
• Manage multiple campaigns and priorities independently.
• People management responsibilities: support and guide junior team members where relevant.

Skills

Media strategy

Budgeting & forecasting

Campaign measurement

Agency management

Team leadership

Job description

What you will do

• Develop and execute media strategies aligned with marketing and commercial objectives
• Plan and manage campaigns across channels (e.g. social, display, video, search)
• Own media budget planning and allocation to ensure optimal ROI and KPI delivery
• Manage and challenge agencies and external partners (e.g. Meta, Google, TikTok)
• Monitor and optimize campaign performance, driving continuous improvement
• Translate data into insights and actionable recommendations
• Lead A/B testing and experimentation to improve channel effectiveness
• Drive growth of brand presence across digital and social platforms
• Align media execution with marketing, creative, and commercial teams
• Ensure consistency of brand messaging and content across channels
• Manage multiple campaigns and priorities independently
• People management responsibilities: support and guide junior team members where relevant

What success looks like

• Campaign performance (conversion, engagement, ROI)
• Media budget efficiency and allocation
• Growth of digital and social channels
• Effectiveness of optimization and testing initiatives
• Timely delivery of campaigns
• Quality of agency and stakeholder collaboration

What you will bring

• Campaign performance (conversion, engagement, ROI)
• Media budget efficiency and allocation
• Growth of digital and social channels
• Effectiveness of optimization and testing initiatives
• Timely delivery of campaigns
• Quality of agency and stakeholder collaboration

• 5+ years of experience in media / social media / digital marketing
• Experience leading end to end media strategy and managing both platform and agency partner teams
• Experience and fluency in campaign goal setting, measurement, testing and analysis. Ideally experience interpreting an MMM and/or platform attribution and ensuring its captured in campaign planning iteration
• Experience in budgeting, forecasting and ensuring media dollars are efficiently spent.
• Knowledge of creative best practices and operational workflows.

Why join us?

This is an opportunity to take ownership of high-impact media campaigns in an international brand environment, working with data, creativity and strong agency partnerships to help grow our brand presence across digital, social and offline channels

For this role, we're not looking to work with external agencies.

THIS IS A TEMPORARY ROLE FOR 4 MONTHS

We are looking for an interim Senior Media Manager to develop and execute impactful media strategies across online and offline brand media channels.

In this role, you will drive brand awareness, engagement and commercial performance by managing campaigns from strategy to execution, optimizing media investment and turning data into actionable insights. You will work closely with marketing, creative, commercial teams, agencies and external media partners to ensure strong campaign delivery, consistent brand messaging and continuous improvement in media effectiveness.

Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people.

We have over 900 stores in 15 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one our six values: fun, inclusive, passionate, sexy, in-touch and inspiring. These values drive all we do and together with our growing commitment to the well-being of people, planet and communities, we are building a brand aligned to the demands of our global customers and those that work with us.

Our USPs are many however, at the heart of what makes us special is a commitment to World-Class service, whatever the channel and wherever the store. This commitment extends to how we work with each other and creating a World-Class working environment.

Hunkemöller is certified TOP EMPLOYER of the Netherlands (for the third time in a row) & Germany 2020, which underlines our people initiatives and achievements.