Brand Media Manager (Interim)

HUNKEMOLLER; Hilversum; On-site; EUR 65,000 - 90,000; Full time

Job summary

HUNKEMOLLER seeks an experienced media leader to develop and execute cross-channel campaigns across social, display, video and search. You will own budgeting, performance optimization, and collaboration with marketing, creative and commercial teams to grow our digital presence.

The role emphasizes data-driven decision making, A/B testing, and strong partner management with platforms like Meta, Google and TikTok to deliver ROI.

Qualifications

• 5+ years of experience in media / social media / digital marketing.
• Experience leading end to end media strategy and managing both platform and agency partner teams.
• Experience and fluency in campaign goal setting, measurement, testing and analysis.

Responsibilities

• Develop and execute media strategies aligned with marketing and commercial objectives.
• Plan and manage campaigns across channels (e.g. social, display, video, search).
• Own media budget planning and allocation to ensure optimal ROI and KPI delivery.
• Manage and challenge agencies and external partners (e.g. Meta, Google, TikTok).
• Monitor and optimize campaign performance, driving continuous improvement.
• Translate data into insights and actionable recommendations.
• Lead A/B testing and experimentation to improve channel effectiveness.
• Drive growth of brand presence across digital and social platforms.
• Align media execution with marketing, creative, and commercial teams.
• Ensure consistency of brand messaging and content across channels.
• Manage multiple campaigns and priorities independently.
• People management responsibilities: support and guide junior team members where relevant

Skills

Campaign performance

Media budgeting

Growth of digital channels

Optimization & testing

Timely delivery

Agency collaboration

5+ years in media/digital marketing

End-to-end media strategy

Platform attribution knowledge

Budgeting & forecasting

Creative best practices

Operational workflows

Job description

What you will do

• Develop and execute media strategies aligned with marketing and commercial objectives
• Plan and manage campaigns across channels (e.g. social, display, video, search)
• Own media budget planning and allocation to ensure optimal ROI and KPI delivery
• Manage and challenge agencies and external partners (e.g. Meta, Google, TikTok)
• Monitor and optimize campaign performance, driving continuous improvement
• Translate data into insights and actionable recommendations
• Lead A/B testing and experimentation to improve channel effectiveness
• Drive growth of brand presence across digital and social platforms
• Align media execution with marketing, creative, and commercial teams
• Ensure consistency of brand messaging and content across channels
• Manage multiple campaigns and priorities independently
• People management responsibilities: support and guide junior team members where relevant

What success looks like

• Campaign performance (conversion, engagement, ROI)
• Media budget efficiency and allocation
• Growth of digital and social channels
• Effectiveness of optimization and testing initiatives
• Timely delivery of campaigns
• Quality of agency and stakeholder collaboration

What you will bring

• Campaign performance (conversion, engagement, ROI)
• Media budget efficiency and allocation
• Growth of digital and social channels
• Effectiveness of optimization and testing initiatives
• Timely delivery of campaigns
• Quality of agency and stakeholder collaboration
• 5+ years of experience in media / social media / digital marketing
• Experience leading end to end media strategy and managing both platform and agency partner teams
• Experience and fluency in campaign goal setting, measurement, testing and analysis.
• Ideally experience interpreting an MMM and/or platform attribution and ensuring its captured in campaign planning iteration
• Experience in budgeting, forecasting and ensuring media dollars are efficiently spent.
• Knowledge of creative best practices and operational workflows.

Why join us?

This is an opportunity to take ownership of high-impact media campaigns in an international brand environment, working with data, creativity and strong agency partnerships to help grow our brand presence across digital, social and offline channels

For this role, we're not looking to work with external agencies.