Social Advertising Specialist (6 Months)

HUNKEMOLLER; Hilversum; On-site; EUR 42,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid work model

Travel allowance

International work environment

Hunkemöller Academy access

25% employee discount

Job summary

Hunkemöller is seeking a Social Advertising Specialist to plan, execute, and optimize paid social campaigns that support brand and commercial goals. You’ll collaborate with Brand, Content, Creative, and Performance Marketing teams to maximize opportunities across paid social channels.

You’ll test, learn, and innovate while shaping how Hunkemöller shows up across social platforms. Hybrid work model and international collaboration are key aspects of the role.

Qualifications

• 3+ years in paid social campaign planning, management and optimization.
• Hands-on experience with Meta, TikTok and Pinterest ads.
• Strong analytics and measurement skills using GA and Smartly.
• Experience with brand-building through paid social and creative testing.
• Ability to manage creative production workflows from briefing to delivery.
• Experience with UGC content and social-first creative approaches.
• Proactive mindset focused on continuous improvement and efficiency.
• Excellent stakeholder management and clear communication.
• Collaborative, fast-paced and international minded.

Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta, TikTok and Pinterest.
• Monitor performance and translate insights into actionable recommendations.
• Use GA, Smartly and platform reporting tools to improve effectiveness.
• Support brand-building initiatives through paid social strategies and testing.
• Identify new ad formats, creative concepts, and audience strategies.
• Manage end-to-end creative workflows including UGC and creator collaborations.
• Collaborate with internal teams and external agencies to meet deadlines.
• Drive operational efficiencies and scalable process improvements.
• Stay up to date with platform developments and best practices.

Skills

Paid social planning

Meta ads

TikTok ads

Pinterest ads

GA/Analytics

UGC workflows

Stakeholder management

Cross-functional collaboration

Creative testing

Campaign optimization

Tools

Google Analytics

Smartly

Job description

We are preferably looking to fill this role as of 1st of October.

As our Social Advertising Specialist, you'll be responsible for planning, executing, and optimizing paid social campaigns that support both brand and commercial objectives. You'll work closely with Brand, Content, Creative, and Performance Marketing teams to bring campaigns to life and ensure we're making the most of every opportunity across our paid social channels.

You'll be empowered to test, learn, and innovate, while helping shape how Hunkemöller shows up across social platforms.

Key Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta, TikTok, and Pinterest.
• Monitor campaign performance and translate insights into actionable recommendations.
• Use tools such as Google Analytics, Smartly, and platform reporting tools to analyze and improve campaign effectiveness.
• Support brand-building initiatives through innovative paid social strategies and creative experimentation.
• Identify and test new ad formats, creative concepts, audience strategies, and channel opportunities.
• Manage end-to-end creative workflows for paid social assets, including UGC content and creator collaborations.
• Partner closely with internal stakeholders and external agencies to deliver campaigns on time and to a high standard.
• Drive operational efficiencies by identifying opportunities to streamline processes and implement scalable solutions.
• Stay up to date with platform developments, industry trends, and paid social best practices.

What You’ll Bring

• 3+ years of experience in paid social campaign planning, management, and optimization.
• Hands-on experience managing campaigns across Meta, TikTok, and Pinterest.
• Strong knowledge of performance measurement and campaign analytics, including Google Analytics and Smartly.
• Experience leveraging paid social as a brand-building channel and understanding how creative drives performance.
• Proven ability to manage creative production workflows from briefing through delivery.
• Experience working with UGC content and social-first creative approaches.
• A proactive mindset with a strong focus on continuous improvement and operational excellence.
• Excellent stakeholder management and communication skills.
• A collaborative approach and eagerness to work in a fast-paced international environment.

What we offer

• 25 days of annual leave (based on full-time), with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility to work from abroad for up to 2 weeks per year
• An international work environment, working with teams across different countries
• Travel allowance to support commuting costs
• Access to the Hunkemöller Academy for professional development
• 25% employee discount on all Hunkemöller products