Brand Media Manager (Interim)

Hunkemöller; Hilversum; On-site; EUR 65,000 - 90,000; Full time

Job summary

Hunkemöller in the Netherlands is seeking a seasoned media leader to develop and execute integrated media strategies across social, display, video, and search channels. You will own budget planning, optimize campaigns, and partner with agencies to deliver strong ROI and KPI growth.

You will translate data into actionable insights, lead testing and experimentation, and ensure brand consistency while collaborating with marketing, creative, and commercial teams.

Qualifications

• 5+ years of experience in media, social media, or digital marketing.
• Experience leading end to end media strategy and managing platform/agency teams.
• Experience and fluency in goal setting, measurement, testing and analysis.
• Budgeting, forecasting and ensuring media dollars are efficiently spent.

Responsibilities

• Develop and execute media strategies aligned with marketing and commercial objectives.
• Plan and manage campaigns across channels (social, display, video, search).
• Own media budget planning and allocation to ensure ROI and KPI delivery.
• Manage and challenge agencies/external partners (e.g., Meta, Google, TikTok).
• Monitor and optimize campaign performance with continuous improvement.
• Translate data into insights and actionable recommendations.
• Lead A/B testing and experimentation to improve channel effectiveness.
• Drive growth of brand presence across digital and social platforms.
• Align media execution with marketing, creative, and commercial teams.
• Ensure consistency of brand messaging and content across channels.
• Manage multiple campaigns and priorities independently.
• People management: support and guide junior team members where relevant.

Skills

Media strategy

Budget management

Agency partnerships

Campaign optimization

Data analysis

Team leadership

Job description

What you will do

• Develop and execute media strategies aligned with marketing and commercial objectives
• Plan and manage campaigns across channels (e.g. social, display, video, search)
• Own media budget planning and allocation to ensure optimal ROI and KPI delivery
• Manage and challenge agencies and external partners (e.g. Meta, Google, TikTok)
• Monitor and optimize campaign performance, driving continuous improvement
• Translate data into insights and actionable recommendations
• Lead A/B testing and experimentation to improve channel effectiveness
• Drive growth of brand presence across digital and social platforms
• Align media execution with marketing, creative, and commercial teams
• Ensure consistency of brand messaging and content across channels
• Manage multiple campaigns and priorities independently
• People management responsibilities: support and guide junior team members where relevant

What success looks like

• Campaign performance (conversion, engagement, ROI)
• Media budget efficiency and allocation
• Growth of digital and social channels
• Effectiveness of optimization and testing initiatives
• Timely delivery of campaigns
• Quality of agency and stakeholder collaboration

What you will bring

• Campaign performance (conversion, engagement, ROI)
• Media budget efficiency and allocation
• Growth of digital and social channels
• Effectiveness of optimization and testing initiatives
• Timely delivery of campaigns
• Quality of agency and stakeholder collaboration
• 5+ years of experience in media / social media / digital marketing
• Experience leading end to end media strategy and managing both platform and agency partner teams
• Experience and fluency in campaign goal setting, measurement, testing and analysis.
• Ideally experience interpreting an MMM and/or platform attribution and ensuring its captured in campaign planning iteration
• Experience in budgeting, forecasting and ensuring media dollars are efficiently spent.
• Knowledge of creative best practices and operational workflows.

Why join us?

This is an opportunity to take ownership of high-impact media campaigns in an international brand environment, working with data, creativity and strong agency partnerships to help grow our brand presence across digital, social and offline channels