Marketing Manager（Chinese speaker)

Harmony Auto Netherlands; Rotterdam; On-site; EUR 55,000 - 90,000; Full time

Job summary

Harmony Auto Netherlands is seeking a Marketing Manager in Rotterdam to design and execute local and national strategies for electric vehicle sales. You will manage campaigns across digital and offline channels, coordinate showroom promotions, and create content for websites and dealer communications to strengthen brand presence.

You will analyze performance data, adjust strategies to improve leads and engagement, and oversee budgets while collaborating with dealership teams and brand partners.

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand positioning.
• Experience with digital marketing channels, including social media, web content, SEO/SEM, and email marketing.
• Ability to create and oversee marketing content (copy and visuals) for online and in-store use, with attention to brand consistency.
• Competence in data analysis, reporting, and use of marketing metrics to guide decisions and optimize campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively with sales, operations, and external partners.
• Proven project management skills, including organizing campaigns, managing timelines, and working with multiple locations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Fluency in Chinese and English; proficiency in Dutch is highly beneficial for local customer and partner communication.

Responsibilities

• Design and execute local and national marketing strategies to support EV sales and brand presence.
• Develop and manage campaigns across digital and offline channels.
• Coordinate showroom promotions and dealer communications content.
• Create and optimize content for websites and social media, ensuring brand consistency.
• Analyze performance data and adjust strategies to improve lead generation and engagement.
• Oversee marketing budgets and manage external agencies or vendors.

Skills

Marketing strategy

Campaign planning

Brand positioning

Digital marketing

Content creation

Data analysis

Stakeholder management

Project management

Communication

Collaboration

Education

Bachelor’s degree or equivalent

Tools

CMS

Web analytics tools

Social media platforms

Job description

Company Description Harmony Auto Netherlands is an automotive retail group dedicated to electric mobility across the Netherlands. The company builds and operates local dealerships for electric vehicle brands and supports them with sales, marketing, and daily operational activities. Its first dealership will open soon in Zaandam, with the ambition to grow a network of reliable, customer-focused locations. Harmony Auto Netherlands helps customers find the right electric vehicle and makes the transition to electric driving clear and accessible through honest advice, strong showroom experiences, and clear communication. The team works closely with each dealership to ensure consistent brand presentation, effective local marketing, and high standards of customer service across physical and digital channels.

Role Description This is a full-time, on-site Marketing Manager role based in Rotterdam. The Marketing Manager will design and execute local and national marketing strategies to support electric vehicle sales and strengthen brand presence. Day-to-day responsibilities include developing and managing campaigns across digital and offline channels, coordinating showroom promotions, and creating content for websites, social media, and dealer communications. The role involves closely collaborating with dealership teams and brand partners, analyzing performance data, and adjusting strategies to improve lead generation, customer engagement, and conversion. The Marketing Manager will also oversee marketing budgets, manage external agencies or vendors, and ensure all activities are aligned with brand guidelines and customer-focused values.

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand positioning, preferably in retail or automotive environments.
• Experience with digital marketing channels, including social media, web content, SEO/SEM, and email marketing.
• Ability to create and oversee marketing content (copy and visuals) for online and in-store use, with attention to brand consistency.
• Competence in data analysis, reporting, and use of marketing metrics to guide decisions and optimize campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively with sales, operations, and external partners.
• Proven project management skills, including organizing campaigns, managing timelines, and working with multiple locations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Fluency in Chinese and English; proficiency in Dutch is highly beneficial for local customer and partner communication.
• Interest in or experience with electric mobility, automotive retail, or sustainability-focused businesses is a strong advantage.