Marketing Communication Specialist

BYD EUROPE; Hoofddorp; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Commuting allowance

Team events

Learning opportunities

Job summary

BYD Europe is seeking a Marketing Communication Specialist to lead national advertising and PR initiatives across Europe. You will collaborate closely with the Marketing & Communication Manager to drive brand visibility, content across channels, and relationships with media, influencers, and dealers.

You should bring a university degree in marketing and at least 5 years in PR/communication within automotive or branded PR, with strong digital tool proficiency and a customer-focused mindset.

Qualifications

• University degree in marketing, sales or related field.
• 5+ years in PR/communication roles within automotive or branded PR.
• Excellent digital tools knowledge and strong communication skills.

Responsibilities

• Execute national advertising and PR campaigns.
• Implement marketing plans aligned with European Marketing and PR team.
• Maintain relationships with press, media, and influencers.
• Coordinate content across media channels and monitor public opinion.
• Support reporting and accounting processes; assist in PR events.

Skills

Brand management

PR & communications

Digital marketing

Stakeholder management

Time management

Education

Bachelor's degree in Marketing

Tools

Social media platforms

CRM systems

Media monitoring tools

Job description

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Marketing Communication Specialist (Position) you will:

The Marketing & Communication Coordinator reports directly to the Marketing & Communication Section Manager.

The Marketing & Communication Coordinator is responsible to build the brand and drive sales in local market by working closely with the Marketing & Communication Manager and build solid relations with Media Agencies, Press, local institutions and support the dealer network

Key Objectives & Responsibilities:

• Responsible for the Execution of national advertising and PR campaigns.
• In charge of the implementation of marketing plan, aligned with the European Marketing and PR Team.
• Maintain good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories.
• Focus on the content output of various media channels, and monitor public opinion.
• Ensure test drive facilities for Press, Media, Social media influencers and leasing companies (STR / LTR).
• Actively engage and Collaborate on any European event or activity as needed.
• Cooperate with the company's project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process.
• Be a brand Ambassador and work always with the Customer in mind.
• Supporting the department's accounting operations and signing approval documents
• Support in the production of reports for international boards

Key Results:

• Commercial and funnel management metrics
• Sales & Delivery goals
• Brand Awareness & Positioning
• Customer Happiness
• Customer engagement level
• media publicity level

Your profile:

• University Degree in Marketing, Sales, or commercial disciplines.
• Solid Experience in Automotive industry or Branded Public Relations/Communication field.
• 5+ years of experience in roles related to PR & Communication management in Automotive business.
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communication and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
• Have experience in Asia or Asian countries，Mandarin Chinese or other languages are a plus, but not mandatory.
• Connected with our Mission and a more sustainable Future.

We offer:

• Job in a fast developing company which embodies sustainable and forward-thinking technology;
• Performance and experience based competitive remuneration, commuting allowance;
• Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team