Community management specialist

BYD Europe; Hoofddorp; Vor Ort; EUR 42.000 - 66.000; Vollzeit

Zusammenfassung

BYD is seeking a Community Management Specialist for the Netherlands, based in Hoofddorp. The role focuses on building a vibrant local community around our EV initiatives, coordinating with marketing and after-sales to drive engagement and authentic content creation.

You will plan localized campaigns, manage content calendars, and identify key users to nurture brand advocates. Fluency in English and Dutch is essential, with deep understanding of NL/BE/Lux digital trends and culture.

Qualifikationen

• Bachelor’s degree or above.
• 2+ years experience in community operations, social media, or content marketing.
• Strong understanding of NL, BE, Lux digital platforms and user behavior (e.g., Instagram, TikTok, Facebook).
• Excellent English and Dutch communication and copywriting skills.
• Strong sense of ownership and execution.
• Strong understanding of the NL, BE, Lux market, including local user behavior, culture, and digital trends.
• Proven experience in localized community operations and user engagement strategies.
• Native-level or fluent NL, BE, Lux proficiency, with excellent copywriting and communication skills.

Aufgaben

• Develop and execute community growth strategies tailored to the market.
• Drive user engagement through campaigns, discussions, and interactive content.
• Identify and nurture key users (KOLs, active contributors, brand advocates).
• Plan and publish high-quality, localized content (posts, topics, campaigns).
• Moderate user-generated content to ensure quality and compliance.
• Identify trending topics and align content with user interests.
• Plan and execute online and offline campaigns (e.g., test drive events, meetups).
• Collaborate with marketing and after-sales teams to launch engagement initiatives.
• Support offline activities such as vehicle showcases and community events.
• Monitor community performance metrics (engagement, retention, growth).
• Analyze user behavior and optimize content and operations strategies.
• Provide regular reports and actionable insights.

Kenntnisse

Community operations

Social media

Content marketing

Ausbildung

Bachelor’s degree or above

Jobbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Netherlands - Community management specialist

• Hoofddorp
• Netherlands
• Type of Employment: Full-time

Key Responsibilities

Community Growth & Engagement

• Develop and execute community growth strategies tailored to the market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests

Campaign & Event Execution

• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events

Data & Insights

• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Key Responsibilities

• Bachelor’s degree or above
• 2+ years experience in community operations, social media, or content marketing
• Strong understanding of NL, BE, Lux digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
• Passion for automotive industry (EV knowledge is a plus)
• Excellent English and Dutch communication and copywriting skills
• Strong sense of ownership and execution
• Strong understanding of the NL, BE, Lux market, including local user behavior, culture, and digital trends
• Proven experience in localized community operations and user engagement strategies
• Native-level or fluent NL, BE, Lux proficiency, with excellent copywriting and communication skills