Public Relations & Communications Manager

Omoda & Jaecoo Nederland; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

Chery Group in the Netherlands is seeking an experienced Public Relations & Communications Manager to lead PR and corporate communications for the Dutch market. You will shape brand messaging, manage media relationships and support launches of Chery brands across Europe.

Reporting to headquarters, you will build strong relationships with national media, oversee crisis communications, events and influencer partnerships, while driving measurable improvements in brand visibility and reputation.

Qualifications

• Bachelor’s degree or above in Public Relations, Communications, Marketing, Business Administration or a related field.
• Minimum 5 years of experience in Public Relations, Corporate Communications or Brand Communications.
• Experience in automotive industry is strongly preferred.
• Experience working in an international company or with global brands is an advantage.

Responsibilities

• Develop and implement PR and communications strategy to strengthen brand awareness and corporate reputation in the Dutch market.
• Build, develop and maintain relationships with national, regional and automotive media.
• Draft, edit and distribute press releases, speeches, media kits and newsletters.
• Coordinate product launches, media events and brand initiatives.
• Lead crisis communication planning and reputation management.
• Manage external PR agencies and partners; collaborate with Marketing, Sales, Product and Headquarters.

Skills

Media relations network

Excellent writing

Crisis communications

Event organization

Project management

Stakeholder management

Independent worker

Multicultural environment adaptability

Education

Bachelor’s degree or above in Public Relations/Communications/Marketing/Business Administration

Job description

Chery Group is one of the world’s leading automotive manufacturers, operating in more than 130 countries and serving nearly 19 million customers worldwide.

Through its European brands OMODA & JAECOO, the group is introducing a new generation of smart, design-driven and sustainable mobility solutions to the European market.

With a “One Brand, Two Identities” strategy, OMODA represents a modern, tech-forward lifestyle brand, while JAECOO combines premium design with refined off-road capability. Together, they aim to redefine mobility experiences in Europe.

Position Summary

We are looking for an experienced and proactive Public Relations & Communications Manager to lead the company's public relations and corporate communications activities in the Netherlands. This role will be responsible for enhancing brand awareness, building strong media relationships, managing external communications, and supporting the successful launch and growth of Chery brands in the Dutch market.

Key Responsibilities

1. PR & Communications Strategy

• Develop and execute the company's public relations and communications strategy to strengthen brand awareness and corporate reputation in the Dutch market.
• Support business objectives through integrated communication initiatives across media, digital platforms and key stakeholders.

2. Media Relations

• Build, develop and maintain strong relationships with national, regional and automotive media.
• Act as the primary media contact for the company and proactively identify opportunities for positive media exposure.
• Organize media interviews, press briefings and press conferences.

3. Content & Corporate Communications

• Draft, edit and distribute high-quality press releases, speeches, media kits, newsletters and other communication materials.
• Ensure all external communications are aligned with global brand guidelines and local market positioning.

4. Product & Brand Communications

• Develop communication plans for new product launches, marketing campaigns and major brand initiatives.
• Coordinate media test drives, product launch events and other PR activities.

5. Events & Experiential Marketing

• Plan and execute press conferences, media events, brand activations, exhibitions and corporate events.
• Coordinate internal and external stakeholders to ensure projects are delivered on time and within budget.

6. Influencer & Partnership Management

• Build and maintain relationships with influencers (KOLs), content creators, brand ambassadors and strategic partners.
• Coordinate content production, media collaborations and promotional campaigns.

7. Crisis Communications

• Lead crisis communication planning and reputation management.
• Prepare communication strategies and official statements during sensitive issues or emergencies.
• Work closely with headquarters and local management to ensure consistent external messaging.

8. Agency & Stakeholder Management

• Manage external PR agencies and communication partners.
• Collaborate closely with Marketing, Sales, Product, Dealer Network and Headquarters to ensure aligned communications.

9. Performance Analysis

• Monitor media coverage and public sentiment.
• Evaluate PR campaign performance and provide regular reports with recommendations for continuous improvement.

Requirements

Education

• Bachelor's degree or above in Public Relations, Communications, Marketing, Business Administration or a related field.

Experience

• Minimum 5 years of experience in Public Relations, Corporate Communications or Brand Communications.
• Experience within the automotive industry is strongly preferred.
• Experience working in an international company or with global brands is an advantage.

Skills

• Strong network within Dutch automotive, business and lifestyle media.
• Excellent writing, editing and storytelling skills.
• Proven experience in media relations and crisis communications.
• Experience organizing media events, product launches and corporate events.
• Strong project management and stakeholder management skills.
• Excellent communication, presentation and interpersonal skills.
• Ability to work independently in a fast-paced, multicultural environment.
• Proactive, results-oriented and capable of managing multiple priorities simultaneously.

Language

• Native or near-native Dutch.
• Fluent English (written and spoken).
• Chinese language skills are considered an advantage.
• Competitive salary and benefits package.
• Commuting allowance or company car (depending on the position).
• The opportunity to be part of a pioneering team launching new automotive brands in Europe.
• Clear opportunities for professional development within a fast-growing global organization.

Working Conditions