EV Retail Marketing Manager – Rotterdam

Harmony Auto Netherlands; Rotterdam; On-site; EUR 55,000 - 90,000; Full time

Job summary

Harmony Auto Netherlands is seeking a Marketing Manager in Rotterdam to design and execute local and national strategies for electric vehicle sales. You will manage campaigns across digital and offline channels, coordinate showroom promotions, and create content for websites and dealer communications to strengthen brand presence.

You will analyze performance data, adjust strategies to improve leads and engagement, and oversee budgets while collaborating with dealership teams and brand partners.

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand positioning.
• Experience with digital marketing channels, including social media, web content, SEO/SEM, and email marketing.
• Ability to create and oversee marketing content (copy and visuals) for online and in-store use, with attention to brand consistency.
• Competence in data analysis, reporting, and use of marketing metrics to guide decisions and optimize campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively with sales, operations, and external partners.
• Proven project management skills, including organizing campaigns, managing timelines, and working with multiple locations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Fluency in Chinese and English; proficiency in Dutch is highly beneficial for local customer and partner communication.

Responsibilities

• Design and execute local and national marketing strategies to support EV sales and brand presence.
• Develop and manage campaigns across digital and offline channels.
• Coordinate showroom promotions and dealer communications content.
• Create and optimize content for websites and social media, ensuring brand consistency.
• Analyze performance data and adjust strategies to improve lead generation and engagement.
• Oversee marketing budgets and manage external agencies or vendors.

Skills

Marketing strategy

Campaign planning

Brand positioning

Digital marketing

Content creation

Data analysis

Stakeholder management

Project management

Communication

Collaboration

Education

Bachelor’s degree or equivalent

Tools

CMS

Web analytics tools

Social media platforms

Job description

Harmony Auto Netherlands is seeking a Marketing Manager in Rotterdam to design and execute local and national strategies for electric vehicle sales. You will manage campaigns across digital and offline channels, coordinate showroom promotions, and create content for websites and dealer communications to strengthen brand presence.

You will analyze performance data, adjust strategies to improve leads and engagement, and oversee budgets while collaborating with dealership teams and brand partners.