Marketing Director

Morgan Latif | B Corp™; Utrecht; On-site; EUR 120,000 - 190,000; Full time

Job summary

Morgan Latif is partnering with a leading international industrial organisation to appoint a Marketing Director – Benelux, based in the Netherlands. The role focuses on shaping marketing strategy, customer insight and product portfolio in a complex B2B environment.

The candidate will lead a ~35-person marketing organisation, work with sales and product teams, and drive go-to-market initiatives, digital marketing and regional growth across the Benelux region.

Qualifications

• 10+ years of broad B2B marketing experience.
• Marketing leadership roles (Director/Head) with strategic and operational scope.
• Strong experience in upstream marketing, market intelligence and portfolio development.

Responsibilities

• Develop Benelux marketing strategy aligned with objectives.
• Strengthen upstream marketing: insights, intelligence, trends.
• Lead downstream marketing: GTM, product launches, digital.
• Partner with sales to drive revenue growth.
• Link local marketing with central Business Areas.
• Develop segmentation and value propositions for B2B partners.
• Lead multidisciplinary team of ~35 with 7 direct reports.
• Manage budget and measure commercial impact.

Skills

B2B marketing leadership

Strategic marketing

Go-to-market

Team leadership

Job description

Morgan Latif is a specialist leadership search & development consultancy. We partner with clients across the Medical & Dental Technology, Packaging, Consumer, and Industrial Technology sectors to support their transformation and diversity objectives. Our mission is to combine traditional recruitment and coaching methodologies with innovative technology to deliver tailored solutions to both clients and candidates.

Position Overview

Morgan Latif is partnering with a leading international industrial organisation to appoint a Marketing Director – Benelux, based in the Netherlands.

The organisation is undergoing a period of commercial and organisational transformation, creating an opportunity for an experienced marketing leader to strengthen its market positioning, customer understanding and product portfolio strategy.

This is a highly visible leadership role requiring a commercially minded and hands-on B2B marketing professional who can combine strategic marketing, market intelligence and product portfolio management with strong execution and cross-functional collaboration.

The Challenge

The successful candidate will play a central role in shaping the future marketing strategy and strengthening the connection between customer needs, commercial priorities and product development, with key responsibilities including:

• Developing and executing the Benelux marketing strategy, aligned with business objectives and commercial growth.
• Strengthening upstream marketing capabilities, including customer insights, competitor intelligence, market trends and product portfolio planning.
• Leading downstream marketing activities, including go-to-market strategies, product launches, digital marketing and communications.
• Partnering closely with sales leadership to strengthen marketing's contribution to revenue growth, customer acquisition and commercial performance.
• Acting as the key link between local marketing teams and central Business Areas, ensuring market insights influence future product and service development.
• Developing customer segmentation, value propositions and marketing strategies tailored to B2B customers, distributors and channel partners.
• Leading and developing a multidisciplinary marketing organisation of approximately 35 employees, including seven direct reports.
• Managing the marketing budget and driving greater effectiveness, collaboration and measurable commercial impact across the function.

Candidate Profile

We are interested in speaking with established marketing leaders who can demonstrate:

• 10+ years of broad B2B marketing experience, ideally within HVAC, industrial technology, energy solutions, building technologies, technical products or wider manufacturing environments.
• Marketing Director, Head of Marketing or senior marketing leadership experience, combining strategic and operational responsibilities.
• Strong experience in upstream marketing, market intelligence, customer insights and product portfolio development.
• Proven ability to develop and execute go-to-market strategies, product launches and commercially focused marketing initiatives.
• Experience marketing technical products, systems or solutions through B2B channels, ideally involving wholesalers, distributors, installers or commercial partners.
• Strong understanding of complex B2B sales cycles and the ability to translate customer and market insights into commercial opportunities.
• Experience partnering with sales teams and senior stakeholders to drive commercial growth and strengthen market positioning.
• Experience operating within an international matrix organisation and collaborating across local and central functions.
• Experience leading and developing multidisciplinary marketing teams.
• A pragmatic, hands-on and commercially driven leadership style, with strong influencing and stakeholder management capabilities.
• Fluent Dutch, with the ability to operate effectively in an international business environment.

The successful candidate will be a strategic yet hands‑on marketing leader who enjoys working in an evolving organisation and can bring stronger market orientation, commercial focus and collaboration across marketing, sales and product management.

This is a unique opportunity to lead a substantial marketing function, influence future product and portfolio decisions and play a central role in strengthening the commercial performance and long-term growth of an established international business.

We look forward to receiving your application.