Marketing Manager

Rotterdam Innovation City; Den Haag; On-site; EUR 60,000 - 80,000; Full time

Job summary

Qooling is seeking a Marketing Manager to own marketing across the company. You’ll build strategies to attract the right buyers, articulate our value, and drive demos. You’ll work directly with founders, sales and product, shaping messaging and channels.

Day to day you’ll set campaigns on LinkedIn and Google, refine positioning for the QHSE buyer, produce compelling content, and equip sales with collateral. You’ll own funnel metrics and report on progress to accelerate growth.

Qualifications

• Experience in SaaS Marketing.
• Strong written and verbal communication skills.
• Dutch and English language skills.
• Detail-oriented and analytical.
• Understand business processes.
• Project management and time management skills.
• Goal oriented.

Responsibilities

• Own top of funnel pipeline creation and the monthly lead target.
• Build and run paid campaigns on Google Ads and LinkedIn, including ABM against named target accounts.
• Sharpen our positioning and messaging for the QHSE buyer.
• Produce content that brings in the right traffic and converts it.
• Equip sales with the narrative, collateral and case studies they need.
• Take new product releases to market together with the product team.
• Report on the funnel from first click to closed won, and act on what the numbers say.

Skills

SaaS Marketing

Communication skills

Dutch & English

Detail-oriented

Analytical thinking

Business process understanding

Project management

Time management

Goal oriented

Job description

Department: Marketing

Employment Type: Full Time

Compensation Range: €60,000 – €80,000

About the Role

As Marketing Manager you own marketing at Qooling. Not a slice of it, all of it. We build a QHSE platform that helps companies in manufacturing, construction, energy and logistics run quality, health, safety and environment properly instead of in spreadsheets. The product works and customers stay. What we need is more of the right companies finding us, understanding quickly why we're different, and asking for a demo.

That's your mandate. You decide where we spend, what we say, and which channels get built out. You'll work directly with the founders, sales and product, and you'll see the results of your decisions in the pipeline within weeks. If you want a role where marketing is a support function, this isn't it.

A Day in the Life of a Marketing Manager @ Qooling

Being responsible for Marketing within Qooling means that in the morning, you can work on setting up marketing campaigns on LinkedIn or Google. Afterward, you sit down with the director to fine-tune the messaging. In the afternoon, you talk with some customers to understand how Qooling helps them, while shortly after, you interact with sales on how to position the platform better. At the end of the day, you have a call with the product team to discuss upcoming features and how to bring them to market.

Responsibilities

• Own top of funnel pipeline creation and the monthly lead target
• Build and run paid campaigns on Google Ads and LinkedIn, including ABM against named target accounts
• Sharpen our positioning and messaging for the QHSE buyer
• Produce content that brings in the right traffic and converts it
• Equip sales with the narrative, collateral and case studies they need
• Take new product releases to market together with the product team
• Report on the funnel from first click to closed won, and act on what the numbers say

What We’re Looking For

• Experience in SaaS Marketing
• Strong written and verbal communication skills
• Dutch and English language
• Detail-oriented and analytical
• Understand business processes
• Project management and time management skills
• Goal oriented

Why Join Qooling?

• Lot’s of freedom but also a lot of responsibility
• Flexible holiday schedule.
• Have a real impact on the trajectory of the organisation