Marketing Manager

Qooling; Den Haag; On-site; EUR 70,000 - 110,000; Full time

Job summary

Qooling is seeking a Marketing Manager to own all marketing for our QHSE platform, helping manufacturing, construction, energy, and logistics teams improve quality, health, safety, and environment.

This role is not a support function; you decide where we invest, what we say, and which channels we build, working directly with the founders, sales, and product, with results appearing in the pipeline within weeks.

Qualifications

• Experience in SaaS marketing.
• Strong written and verbal communication skills.
• Dutch and English language proficiency.
• Detail-oriented and analytical mindset.
• Understanding of business processes.
• Project management skills.
• Time management and prioritization abilities.

Responsibilities

• Own top-of-funnel pipeline creation and the monthly lead target.
• Build and run paid campaigns on Google Ads and LinkedIn, including ABM against named target accounts.
• Sharpen our positioning and messaging for the QHSE buyer.
• Produce content that brings in the right traffic and converts it.
• Equip sales with the narrative, collateral and case studies they need.
• Take new product releases to market together with the product team.
• Report on the funnel from first click to closed won, and act on what the numbers say.

Skills

SaaS Marketing

Strong written and verbal comms

Dutch & English

Detail-oriented

Understanding of business processes

Project management

Time management

Job description

As Marketing Manager, you own marketing at Qooling. Not a slice of it, all of it. We build a QHSE platform that helps companies in manufacturing, construction, energy, and logistics run quality, health, safety, and environment properly instead of in spreadsheets. The product works, and customers stay. What we need is more of the right companies finding us, understanding quickly why we’re different, and asking for a demo.

That’s your mandate. You decide where we spend, what we say, and which channels get built out. You’ll work directly with the founders, sales, and product, and you’ll see the results of your decisions in the pipeline within weeks. If you want a role where marketing is a support function, this isn’t it.

A Day in the Life of a Marketing Manager @ Qooling

Being responsible for Marketing within Qooling means that in the morning, you can work on setting up marketing campaigns on LinkedIn or Google. Afterward, you sit down with the director to fine‑tune the messaging. In the afternoon, you talk with some customers to understand how Qooling helps them, and shortly after, you interact with sales on how to position the platform better. At the end of the day, you have a call with the product team to discuss upcoming features and how to bring them to market.

Responsibilities

• Own top‑of‑funnel pipeline creation and the monthly lead target
• Build and run paid campaigns on Google Ads and LinkedIn, including ABM against named target accounts
• Sharpen our positioning and messaging for the QHSE buyer
• Produce content that brings in the right traffic and converts it
• Equip sales with the narrative, collateral and case studies they need
• Take new product releases to market together with the product team
• Report on the funnel from first click to closed won, and act on what the numbers say

What We’re Looking For

• Experience in SaaS Marketing
• Strong written and verbal communication skills
• Dutch and English language
• Detail‑oriented and analytical
• Understanding of business processes
• Project management and time management skills
• Goal oriented

Salary range includes holiday allowance.