[Vacancy] DEPT has a position for Lead CRM Strategist

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

DEPT® in Amsterdam is seeking a Lead CRM Strategist to own the Loyalty and Audience agenda for top brands. You will shape the client’s relationship strategy and translate ambitious goals into sophisticated, data-driven CRM roadmaps.

As a strategic lead you will collaborate with cross-disciplinary teams, defend CRM investments, and drive long-term engagement. The role requires fluency in German and English, with office presence in the Netherlands or Germany.

Qualifications

• Seasoned digital marketing strategist with CRM and loyalty experience.
• Ability to translate business goals into data-driven CRM roadmaps.
• Strong cross-functional collaboration between creative, data and tech.
• Fluent in German and English; starts from NL/DE offices.

Responsibilities

• Own the end-to-end loyalty narrative for the client.
• Develop loyalty propositions and customer journey strategies.
• Analyze customer behavior and lifetime value to define segments.
• Serve as primary strategy contact navigating client environments.
• Analyze strategy effectiveness with retention, repeat purchases, ROI.
• Bridge CRM, data, creative and tech to deliver integrated experiences.
• Spot opportunities to expand scope into broader strategic territories.

Skills

CRM strategy

Loyalty programs

Audience-centric marketing

Full-funnel marketing

Client leadership

German & English

Tools

CRM platforms

Marketing automation

Data analytics tools

Job description

[Vacancy] DEPT has a position for Lead CRM Strategist

Door: Redactie

DEPT is directly looking for Lead CRM Strategist - Amsterdam

DEPT is directly looking for:

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job purpose

As a Lead CRM Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren’t managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement.

What you'll do

• CRM Visionary:own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.
• Strategic Relationship/Lifecycle Management:Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
• Data-Driven Insights:Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
• Stakeholder Navigator:Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
• Performance Optimization:Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.
• Cross-Disciplinary Orchestration:Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.
• Growth Invention:Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.
• Practice Leadership:Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge.

What you bring

• A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency.
• A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance.
• You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.
• You can explain complex data and information in an easy and understandable manner to senior client leadership.
• You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.
• You are a natural networker who brings together different disciplines and specialists to deliver a unified vision.
• You are located and are directly available to start working from our offices in Germany or the Netherlands;
• You are fluent in bothGerman and English,capable of leading high-level strategic discussions in both languages.

We offer

Please note that benefits may vary by location. Feel free to reach out to your recruiter for more details

• Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme;
• A reputation for doing good. DEPT® has been a CertifiedB Corp® since 2021.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annualDEPT® Cares Month in which employees come together and donate their skills to support local charities.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, equity and inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.