Head of International Sales

Recranet; Middelburg; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Uncapped bonus

ESOP

Ownership of markets

Country-level bonuses

Freedom & responsibility

Fast-growing environment

Healthy lunch

Fitness allowance

Relocation allowance

Loyalty bonus

Vacation budget

Job summary

Recranet is seeking a Head of International Sales Expansion to drive European growth from Middelburg. You will partner with C-level, Sales, and Marketing to position Recranet as the European standard for tourism tech and build a scalable go-to-market.

You will own country launches, develop partner ecosystems, and lead local sales hires, traveling ~50-60% across Europe to accelerate expansion and build high-performing teams while delivering measurable results.

Qualifications

• 8+ years of B2B-SaaS sales experience, with a player-coach track record.
• Experience in setting up and managing partner channels across countries.
• Strong communication and entrepreneurial mindset; results-driven.
• Fluent in English; French/German/Spanish a plus.
• Willingness to travel ~50–60% within Europe.
• Completed HBO or WO degree in Commercial Economics/International Business/Business Administration or similar.

Responsibilities

• Launch priority countries with country-specific GTM plans.
• Develop and manage a partner ecosystem with local sales hires.
• Act as a player-coach to open doors, close key deals, and shorten sales cycles.
• Lead local sales hires per country and build scalable teams and support structures.

Skills

B2B-SaaS sales

Player-coach

Partner channels

Recruitment

English fluency

Travel willingness

Ownership mindset

Strategic sales

Education

Completed HBO or WO education: Commercial Economics/International Business/Business Administration

Job description

This is not a traditional sales role, but a builder role with entrepreneurship, ownership, and direct impact on our international growth.

At Recranet, we are building the future of tourism, recreation, and hospitality.

We help holiday parks, campsites, and rental organizations grow with smart automation, powerful marketing, and inspiring websites that make bookings flow.

With our leading PMS Recranet Booking, we streamline the entire process: from rates and availability to guest communication, payments, and managing energy management and other hardware. Our channel manager synchronizes booking channels, while Recranet Real Estate seamlessly integrates the rental and sale of recreational real estate.

We have built a strong foundation in the Netherlands and have an excellent product-market fit, and Recranet is now working on the next phase: European expansion. In European countries, the market we are targeting is still running on outdated software and inefficient processes: that's where our opportunities lie, and we can bring a lot of value. We already have customers in various European countries, and we are now actively focusing on growth.

As Head of International Sales Expansion, you are the driver of growth beyond the borders: you position Recranet as the new European standard for tourism technology.

Your Role

You work closely with C-level / Sales / marketing on our international breakthrough. You:

• Launch priority countries and translate our clear proposition & ICP into a country-specific go-to-market.
• Develop a partner ecosystem in collaboration with the local sales hire(s) per country: selection, contracting, and enablement of implementation and sales partners.
• Are a player-coach: open doors, participate in key deals, increase win rates, and shorten the sales cycle.
• Manage the local sales hire(s) per country, ensure active acquisition and a predictable pipeline, and further build teams and support per country.

Who You Are

You are ambitious, highly driven, confident, and go for results, and you radiate that. Additionally, you have:

• 8 years of experience in B2B-SaaS sales/BD; an experienced player-coach.
• Recruitment and coaching skills: you build teams and make people productive quickly.
• Experience in setting up and managing partner channels: from selecting partners and training/guiding (enablement) to joint marketing and clear agreements on deals.
• Strong communication and entrepreneurial mindset; you stand firm.
• Languages: fluent in English + preferably French/German/Spanish (at least one).
• Willingness to travel: ~50-60% within Europe.
• High ownership & performance drive: you go for results, rhythm, and speed: even during peak moments and travel, you don't slack off and push through.
• Plus point: a network in tourism & recreation (campsites, holiday parks, rental concerns/chains, OTA/DMO/tour operator relationships).
• Plus point: experience with PMS/booking engines/channel managers, previous launches in (at least) two of our target countries, experience with regional chains or tenders.
• Completed HBO or WO education: in, for example, Commercial Economics, International Business, Business Administration, or a similar commercial direction.

What We Offer

• An excellent salary that suits someone who doesn't just execute but builds and scales.
• An uncapped bonus structure on top of the salary, directly linked to the growth you achieve; the more successful your countries, the greater your reward.
• Strong accelerators on overperformance: those who truly build and scale are rewarded above average.
• ESOP (stock participation): after a proven track record; you directly share in the value you create by successfully building and growing countries.
• Ownership over your markets: you launch and develop countries as if it were your own business: from the first deal to a scalable sales and partner network.
• Bonuses at the country level: you are rewarded for successfully launching new markets and achieving growth milestones.
• The opportunity to play a key role in the European expansion of a proven SaaS product with a strong product-market fit.
• The ability to build international teams from scratch and grow them into high-performing sales organizations.
• Lots of freedom and responsibility, with direct influence on strategy, pace, and results.
• A fast-growing, entrepreneurial environment with short lines and high impact.

Additionally

• Healthy lunch at the office in Middelburg.
• Fitness allowance.
• Relocation allowance (if applicable).
• Loyalty bonus.
• Vacation budget when you go on vacation with a client.

Are you the builder who accelerates our international growth?

Recranet - Reserveringssysteem, sites & marketing 20 subscribers