SEO Specialist (mr / sr)

Recranet; Netherlands; Remote; EUR 40,000 - 67,000; Full time

Benefits offered by this job

Relocation allowance to Zeeland

MacBook included

Annual training budget €1500

Performance-based rewards

Job summary

Recranet is seeking an experienced SEO Specialist to drive organic growth for our tourism, recreation, and hospitality clients. You will combine technical SEO with content strategy, data insights, and collaboration with cross-functional teams to improve visibility and bookings.

The role emphasizes AI-aware optimization, performance dashboards, and ongoing education for junior team members in a fast-paced agency environment.

Qualifications

• At least 4 years of SEO experience.
• Strong knowledge of technical SEO and content optimization.
• Experience with SEO tools like Semrush, Ahrefs, and Screaming Frog.

Responsibilities

• Translate SEO opportunities into concrete optimizations for visibility, traffic and bookings.
• Collaborate with developers, designers and marketers to improve site structure and content.
• Create SEO reports and dashboards to drive strategy and client communication.
• Stay updated on AI Search, generative results and evolving search behavior.

Skills

SEO experience

Analytical skills

Independent & structured

Education

HBO/WO level

Tools

Semrush

Ahrefs

Screaming Frog

Job description

SEO Specialist – Organic Growth for Recreation & Hospitality

Recranet is the online specialist for tourism, rentals, and recreation. With our innovative all-in-one reservation system, powerful websites, and data-driven online marketing, we help holiday parks, campsites, rental organizations, and hotels grow structurally.
What makes working at Recranet special? Impact, freedom, and substantive depth. You work on websites and online growth that directly contribute to more bookings, better findability, and higher revenue.

Job Vacancy Medior/Senior SEO Specialist

As a Medior/Senior SEO Specialist, you are responsible for the organic growth of our clients. You ensure that websites are technically strong, content aligns with search intent, and clients become more visible when guests search for their next vacation or stay.
Within Recranet, you work on websites linked to reservation systems, accommodations, packages, and booking funnels. Therefore, SEO with us goes beyond just content and rankings: technology, structure, performance, and conversion play an important role.
SEO is also rapidly changing due to AI and generative search results. You understand how AI Search, conversational search, and changing search behavior impact SEO. You use AI smartly for analyses, content research, and scalable optimization processes, without compromising on quality, strategy, and content.

Your role and impact

You help clients grow by cleverly combining technical SEO, content strategy, and data. You spot opportunities before others see them and translate insights into concrete optimizations that contribute to visibility, traffic, and bookings.
You look at the entire customer journey: from inspiring orientation searches to concrete booking intent. You see opportunities in destinations, regions, accommodation types, themes, facilities, packages, seasons, and target groups. Think of search behavior around "camping by the sea," "holiday park with dog," "last minute Veluwe," "glamping with children," or "hotel package weekend getaway."
Additionally, you play an important role within the team:

• You coach junior or medior marketers on SEO;
• You actively share knowledge about technical SEO, content, AI Search, and organic growth;
• You work with developers, designers, and marketers to structurally improve websites;
• You professionalize our SEO approach, audits, dashboards, and methodology.

What you could specifically do

You translate SEO opportunities into concrete optimizations that contribute to visibility, traffic, conversion, and bookings. You combine technical depth with a commercial focus.

For example, you are involved in:

• Conducting technical SEO audits for websites of holiday parks, campsites, rental organizations, and hotels;
• Analyzing and improving indexing, crawlability, canonicals, redirects, sitemap structure, and robots.txt;
• Optimizing website structures, category pages, accommodation pages, destination pages, and package pages;
• Developing content strategies based on search intent, season, region, target group, and booking phase;
• Creating keyword strategies for short-tail, long-tail, local, regional, and international search traffic;
• Improving titles, meta descriptions, headings, internal linking, and content quality;
• Advising on structured data for accommodations, reviews, FAQs, breadcrumbs, organizations, and local SEO;
• Monitoring and improving Core Web Vitals, load speed, and technical performance;
• Guiding website migrations, redesigns, and new client websites from an SEO perspective;
• Analyzing performance in Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog;
• Translating SEO data into concrete actions for clients, developers, and content colleagues;
• Identifying opportunities around AI Search, generative search results, and changing search behavior;
• Collaborating with SEA and Social Ads specialists to leverage insights from paid campaigns for organic growth;
• Creating clear SEO reports and dashboards in Looker Studio.

What we hope you bring

• HBO/WO work and thinking level;
• At least 4 years of experience with SEO;
• Strong knowledge of technical SEO and content optimization;
• Experience with SEO tools such as Semrush, Ahrefs, and Screaming Frog;
• Current knowledge of AI Search, generative search results, and modern SEO;
• Experience with AI tools for content, analyses, and optimization;
• Strong analytical skills and good at translating data into action;
• You work independently, structured, and result-oriented;
• You do not smoke or vape. We have a non-smoke / vape policy and promote good health.

What we offer

• An inspiring and modern work environment with a lot of attention for collaboration but also for individual focus.
• An ambitious team and an informal atmosphere;
• The opportunity to have a healthy and responsible lunch (our Chef de Lunch prepares dishes with attention to vitality and health);
• A reimbursement for your fitness subscription;
• An annual training budget of €1500;
• An annual inspiration budget: declare 10% of your vacation at one of our clients (max. €100);
• A lot of freedom and space to take initiatives to make an impact and deliver value;
• Relocation allowance to Zeeland (if applicable);
• A solid pension scheme (including survivor's pension; may sound heavy, but it is important);
• At Recranet, we value loyalty with a progressive bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on a full-time employment).
• A flashy MacBook with all the necessities and accessories;
• Salary between €3,600 and €6,000, depending on your seniority, experience, track record, and leadership qualities.

Would you prefer a broader marketing role instead of a purely specialist position? There are also plenty of opportunities for that within Recranet.

Pay according to performance...

...That is key at Recranet. We set the bar high and expect initiative, courage, and craftsmanship. In return, you get space, trust, and an excellent reward. Growth here is not a promise, but a result: you show what you can do, and that deserves appreciation.

Our culture is direct, open, and honest. We say what we do and do what we say. Few rules, a lot of freedom, and maximum responsibility.
Is it something for you? ;-)

Recranet - Reserveringssysteem, sites & marketing 20 subscribers

Recranet - Reserveringssysteem, sites & marketing 20 subscribers