CRM Growth Engineer (B2B)

Sprints & Sneakers; Amsterdam; Hybrid; EUR 33,000 - 50,000; Full time

Benefits offered by this job

Salary €3,000–€4,500/mo

Wellbeing budget €35/mo

25 vacation days + 4 QoL days

Stock program

Learning & training

Job summary

Sprints & Sneakers in Amsterdam is seeking a CRM Growth Engineer to design lifecycle flows that convert first purchases into loyal brand ambassadors. You’ll turn data into actionable segments and orchestrate automations that trigger at the right moment.

Work is hybrid from Amsterdam, with collaboration across data, marketing and sales teams to grow customer value while aligning with our B‑Corp mission to Growth for Good.

Qualifications

• 2+ years experience in B2B marketing, growth, CRM or inside sales.
• Campaigns from A to Z: segment, copy, technique, follow-up.
• CRM setup and maintenance across platforms (HubSpot, Salesforce, ActiveCampaign).
• Interest in direct outreach via phone or personal email to leads.
• Ability to read data and adjust campaigns quickly.
• Technical aptitude for integrations and automation tools (A/B tests).
• Comfort switching between marketing, sales and tech across client projects.

Responsibilities

• Build lifecycle flows that drive repeat purchases and ambassador behavior.
• Transform customer data into actionable segments and campaigns.
• Design and execute nurture campaigns at optimal moments.
• Tinker with HubSpot integrations, automations and A/B tests.
• Articulate what drives pipeline and revenue to stakeholders.

Skills

CRM

Marketing automation

Data analytics

HubSpot

Salesforce

ActiveCampaign

Communication

Lead nurturing

A/B testing

Phone outreach

Education

HBO/WO level education

Tools

HubSpot

Salesforce

ActiveCampaign

n8n

Make

Zapier

Job description

CRM Growth Engineer ready to do more than just keep data? Build lifecycle flows that bring customers back, at the first B-Corp growth marketing agency in the Netherlands.

• Hybrid
• Amsterdam, Noord-Holland, Netherlands
• B2B

Job description

In short

Engineer? No, you don't have to write a line of code. What we mean: you build the flows and systems that turn a one-time buyer into a loyal customer.

CRM with us is not a database that you keep tidy. It's the difference between a customer who buys once and a customer who stays, comes back, and recommends your brand to everyone. If you enjoy lifecycle flows, segmentations that really make sense, and automations that come in at just the right moment. If you read data like a story and immediately see where the next euro of customer value lies. Then this is your chance.

Sprints & Sneakers

We are the first B-Corp certified growth marketing agency in the Netherlands, with teams in Amsterdam and Groningen. We help mission-driven brands achieve sustainable growth by combining data, technology, AI, and courage.

In sprints, data experts, growth marketers, and AI specialists work together on the entire funnel, from the first click to loyal brand ambassador. We align with the UN's 17 Sustainable Development Goals and simply call our mission Growth for Good.

Your impact in this role

• You build lifecycle flows that bring customers back, from first purchase to ambassador;
• You turn customer data into sharp segments and concrete actions, not just dashboards for show;
• You conceive and run nurture campaigns that come in at just the right moment;
• You tinker in HubSpot with integrations, automations, and A/B tests that make a difference;
• You chase every euro of customer value that is still on the table.

Campagnes die omzet opleveren

• Je zet reactivatiecampagnes op voor leads en klanten die stil zijn gevallen, en weet welke boodschap op welk moment werkt;

• Je bouwt referral- en ambassadeursprogramma's die verder komen dan een mailtje met "ken jij nog iemand?";

• Je draait upsell-, cross-sell- en nurturecampagnes op basis van wat de data laat zien, niet op onderbuik;

• Je bedenkt, bouwt en meet ze zelf. Van segment tot copy tot rapportage.

Inside sales: jij laat geen lead liggen

• Je volgt binnenkomende leads snel en persoonlijk op, kwalificeert ze en zorgt dat ze warm bij sales landen;

• Je bewaakt speed-to-lead en opvolging, en grijpt in als het ergens stokt;

• Je hoort in die gesprekken wat er echt speelt en gebruikt dat weer in je campagnes.

Advies aan sales

• Je vertelt het salesteam van de partner welke leads prioriteit hebben en waarom;

• Je levert opvolgscripts, playbooks en argumenten die aansluiten op de campagne die de lead binnenbracht;

• Je zit aan tafel bij de commercieel verantwoordelijke en durft te zeggen dat het proces beter kan.

Beheer van de volledige sales funnel

• Je beheert het CRM van je partners: stages, lead scoring, routing, automations en datakwaliteit;

• Je maakt inzichtelijk wat een campagne oplevert aan pipeline, deals en marge. Geen dashboards voor de bühne;

• Je signaleert waar conversie weglekt tussen marketing, sales en customer success, en trekt dat recht;

• Je adviseert over de funnel als geheel: wat moet erin, wat kan eruit, wat moet anders.

Job requirements

Jij, in een paar zinnen

• Je hebt HBO/WO werk- en denkniveau en 2+ jaar ervaring in B2B marketing, growth, CRM of inside sales;

• Je kunt campagnes van A tot Z draaien: segment, copy, techniek, opvolging, rapportage;

• Een CRM is je werkplek, niet je vijand. HubSpot, Salesforce of ActiveCampaign kun je zelf inrichten;

• Je vindt het leuk om zelf de telefoon te pakken of een persoonlijke mail te sturen naar een lead. Sterker nog, je wilt weten wat er aan de andere kant gebeurt;

• Je leest data zonder erin te verzuipen en weet meteen waar je moet bijsturen;

• Je bent technisch handig genoeg voor integraties, automations en A/B-tests. Tools als n8n, Make of Zapier schrikken je niet af;

• Je schakelt moeiteloos tussen marketing, sales en tech, bij ons én bij de klant;

• Je bent gestructureerd, proactief en gaat altijd op zoek naar dat ene ding dat beter kan;

• Bonus: ervaring aan bureauzijde, met outbound tooling, of met AI in de commerciële workflow.

What you can expect from us

• A salary between € 3, 000 and € 4,500 gross per month based on 40 hours;

• A flexible wellbeing budget of € 35 per month via Alleo;

• 25 vacation days + 4 Quality of Life days per year (based on 40 hours);

• Weekly training calendar full of training and workshops, plus the space to build your own learning path;

• Make it memorable events that you will talk about for years to come (who said skydiving?!). We are not a "regular" employer and love to create memories together;

• A job that excels in content and purpose. We are a B-Corp for a reason;

• Fresh veggie lunch every day at the office;

• Laptop or BYOD allowance;

• A referral bonus if you help us connect with new partners or colleagues;

• The opportunity to become a co-owner of S&S through our stock program;

• A young & ambitious team that wants to excel as much as you do, and you'll notice that from day one.