Inbound Brand Marketer

Recranet; Middelburg; Hybrid; EUR 39,000 - 73,000; Full time

Benefits offered by this job

Relocation allowance to Zeeland (if/wh

Job summary

Recranet, the online specialist for tourism and recreation, is seeking an inbound brand marketer to shape how we are seen and to drive growth from Middelburg.

You will lead brand strategy, develop scalable inbound campaigns, optimize content and SEO, and collaborate across teams to convert insights into impact. A SaaS mindset and data-driven approach are essential, with Dutch and English proficiency.

Qualifications

• A driven marketing professional with at least 5 years of proven experience in brand marketing.
• Extensive knowledge of inbound marketing techniques, strategies, and tools.
• Strong skills in content creation, SEO, and social media marketing.
• Ability to analyze data and make strategic decisions based on it.
• A keen analytical eye on competition in our field.
• Knowledge of SaaS and scalability.
• Creative thinker with an eye for detail and a passion for technology.
• Graduated at HBO/WO level.
• Excellent command of the Dutch and English language in word and writing.
• Strong verbal, communicative, and analytical skills.
• Ambition, motivation, and a driven mentality that keeps you always up-to-date with the latest online marketing developments.
• Planning and organizational skills.
• A large dose of independence and responsibility.
• A non-smoker/vaper: we have a non-smoke/vape policy and promote good health.

Responsibilities

• Brand strategy & positioning: further develop and safeguard Recranet's brand positioning, translate product features into clear value propositions, refine USPs and messaging based on market and customer insights.
• Inbound marketing & demand generation: set up and optimize scalable inbound marketing, develop campaigns for quality lead generation, optimize the funnel from awareness to SQL, align with sales.
• Content & channels: create strong content (cases, insights, campaigns, social), optimize the website (SEO, CRO, multilingual), ensure brand consistency.
• Partnerships & co-marketing: set up campaigns with partners, influencers, industry sites, and trade associations.
• Market, competition & innovation: monitor AI, digitalization, and platforms, analyze competitors, identify positioning opportunities.
• Data & optimization: analyze website and campaigns, focus on KPIs like leads, conversion, ROI, optimize based on insights.

Skills

Brand marketing

Inbound marketing

Content creation

SEO

Social media marketing

Data analysis

SaaS

Product marketing

Dutch & English proficiency

Strategic thinking

Education

HBO/WO level

Job description

You ensure that we are top of mind with our (potential) customers

The online specialist for tourism and recreation

Recranet is the online specialist for tourism, rental, and recreation and is at the forefront of this field. With our all-in-one reservation system and integrated marketing solutions, we offer a unique product proposition. While others provide separate tools, we deliver one powerful platform that directly contributes to growth, profitability, and control for our customers.
We operate in a rapidly professionalizing market: internationalization, platformization, AI-driven marketing, and increasing competition ensure constant movement.
From Middelburg, we are building with an ambitious and close-knit team on the further (inter)national growth of Recranet, with the aim of further expanding our position and setting the standard in the market.

Your role: building a category-leading brand

As an Inbound Brand Marketer, you are responsible for how Recranet positions itself and grows in the market. You ensure that we are not only visible but also recognizable, distinctive, and relevant to our target audience. You build our brand and a predictable influx of quality leads.
You operate at the intersection of:

• Branding (long-term value)
• Demand generation (pipeline & leads)
• Product marketing (USPs and positioning)

What you will do:

• Brand strategy & positioning: Further develop and safeguard Recranet's brand positioning, translate product features into clear value propositions, refine our USPs and messaging based on market and customer insights, and actively gather insights from colleagues (sales, support, product).
• Inbound marketing & demand generation: Set up and optimize a scalable inbound marketing strategy, develop campaigns for quality lead generation, optimize the entire funnel (from awareness to SQL), and closely align with sales to connect marketing and commercial goals. Additionally, you play a key role in increasing our visibility on LinkedIn: you create support within the team for more social activity, activate colleagues to be visible, and help them to present themselves as ambassadors of Recranet. You actively think along, stimulate and facilitate, and set a good example yourself.
• Content & channels: Create strong content (cases, insights, campaigns, and social), continuously optimize the website (general content, (technical) SEO, CRO, multilingual), ensure brand consistency across all channels, and experiment with new formats and channels.
• Partnerships & co-marketing: Set up co-marketing campaigns with partners, influencers, industry sites, and trade associations, develop joint campaigns, content, and collaborations, expand the partner network, and strengthen Recranet's position within the ecosystem.
• Market, competition & innovation: Follow market developments (such as AI, digitalization, and platforms), analyze competitors (national and international), identify positioning opportunities, and think along about product and proposition based on market insights.
• Data & optimization: Analyze website, marketing data, and campaigns, focus on KPIs such as leads, conversion, and ROI, and continuously optimize based on insights.

What we are looking for

• A driven marketing professional with at least 5 years of proven experience in brand marketing.
• Extensive knowledge of inbound marketing techniques, strategies, and tools.
• Strong skills in content creation, SEO, and social media marketing.
• Ability to analyze data and make strategic decisions based on it.
• A keen analytical eye on competition in our field.
• Knowledge of SaaS and scalability.
• Creative thinker with an eye for detail and a passion for technology.
• Graduated at HBO/WO level.
• Excellent command of the Dutch and English language in word and writing.
• Strong verbal, communicative, and analytical skills.
• Ambition, motivation, and a driven mentality that keeps you always up-to-date with the latest online marketing developments.
• Planning and organizational skills.
• A large dose of independence and responsibility.
• A non-smoker/vaper: we have a non-smoke/vape policy and promote good health.

What we offer

• Salary between € 3,500 and € 6,500, depending on your experience, track record, and seniority.
• The opportunity to work in a fast-growing tech company with an open and innovative culture.
• An inspiring and modern working environment where there is a lot of attention for collaboration but also for individual focus.
• An ambitious team and an informal atmosphere.
• The possibility to have a healthy and responsible lunch (our Chef de Lunch prepares dishes daily with attention to vitality and health).
• A reimbursement for your fitness subscription.
• An annual training budget of € 1500.
• An annual inspiration budget: claim 10% of your vacation at one of our customers (max. €100).
• A lot of freedom and space to take initiatives to make an impact and deliver value.
• Relocation allowance to Zeeland (if applicable).
• A solid pension scheme (including survivor's pension; may sound heavy, but it is important).
• A flashy Macbook, external screen(s), and all necessities and accessories.
• At Recranet we value loyalty with an increasing bonus: after 3 years you receive €375, after 5 years €995, after 10 years €1,250, after 15 years €1,750, after 20 years €2,250, after 25 years €2,750, after 30 years €3,250, after 35 years €3,750, and after 40 years €5,000 (based on a full-time employment).

Recranet - Reserveringssysteem, sites & marketing 20 subscribers

Recranet - Reserveringssysteem, sites & marketing 20 subscribers